Growth & Demand Generation Manager (B2B) at Flight Centre

Johannesburg, Gauteng, South Africa -

Full Time

Start Date

Immediate

Expiry Date

11 Sep, 26

Salary

0.0

Posted On

13 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, B2B Marketing, Paid Media, Marketing Automation, Conversion Rate Optimization, SEO, Performance Analytics, Lead Scoring, Pipeline Management, Digital Strategy, A/B Testing, Stakeholder Management, Team Leadership, CRM, Budget Management, ROI Analysis

Industry

Travel Arrangements

Description

[https://publicstorage.dc2.pageuppeople.com/889/ProviderAsset/5913c0eb-d7b1-4899-8d0c-ab883633569f.png] ABOUT THE OPPORTUNITY As our Growth & Demand Generation (B2B) Manager, you’ll own the engine that drives qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, this role blends strategy, digital performance, and commercial impact at scale. You’ll lead multi-market demand programs, empower regional teams, and turn data into measurable growth. This is a senior, hands-on leadership role with real influence on how we grow worldwide. KEY RESPONSIBILITIES • Lead scalable, full-funnel demand generation strategies aligned to global business objectives • Provide strategic direction to regional brand teams on campaign execution and channel activation • Design and manage multi-brand, multi-market digital campaigns across paid search, social, programmatic, email, and web • Oversee paid media performance with a focus on MQL/SQL generation, pipeline acceleration, and ROI • Drive continuous optimisation through testing, learning, and best-practice sharing • Partner with digital experience teams to improve website conversion journeys across brands • Lead CRO initiatives using A/B testing, behavioural analytics, and personalisation • Architect marketing automation and lead nurture programs aligned to buyer journeys and sales priorities • Align with sales and brand stakeholders on lead stages, scoring models, and campaign handovers • Own digital pipeline reporting, dashboards, attribution, and data governance • Develop and oversee local SEO strategies in collaboration with global SEO leadership • Align organic social and content strategies with paid and owned channel objectives • Act as a centre of excellence for growth and demand generation across markets and brands • Lead, coach, and develop direct and indirect teams across automation, paid media, SEO, CRO, and digital execution • Establish clear goals, KPIs, and performance standards to foster a high-performing culture • Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive. EXPERIENCE & QUALIFICATIONS • 10+ years’ experience in B2B demand generation or digital marketing within service or hybrid tech-service organisations • 5+ years in a marketing leadership role, ideally in a shared services or multi-brand environment • Proven expertise across paid digital channels, automation platforms, and performance analytics tools • Strong understanding of B2B buyer journeys, lead scoring, and lifecycle optimisation • Demonstrated experience owning and reporting on marketing-attributed pipeline and ROI • Ability to work effectively across time zones, cultures, and senior stakeholders • Excellent communication, collaboration, and leadership skills • Bachelor’s degree in Business, Marketing, or Digital Marketing • Relevant platform certifications (e.g. Google, Meta, LinkedIn) [https://publicstorage.dc2.pageuppeople.com/889/ProviderAsset/711d26cd-791a-4e45-9d89-d3f577bbf025.png] #LI-JM1#LI-Onsite #pnet

Responsibilities

Lead global B2B demand generation strategies to drive qualified pipeline and revenue across multiple brands and markets. Oversee digital campaigns, marketing automation, and CRO initiatives while managing cross-functional teams and reporting on ROI.