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Growth Lead at Lawn Plus Canada
San Francisco, California, United States -
Full Time

Start Date

Immediate

Expiry Date

03 Jul, 26

Salary

0.0

Posted On

05 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

GTM Strategy, User Acquisition, Retention, SEO, Content Creation, Data Modeling, Growth Hacking, Fintech, Crypto, Retail Trading, Marketing Strategy, Community Management, Analytical Skills, Onchain Products, Campaign Management

Industry

Description
ABOUT US Our team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes. THE ROLE We're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply, moves fast, and knows how to build growth engines that compound over time. You'll work directly with the CEO and founding team to define and execute Button's GTM strategy, drive user acquisition, and turn early traction into a scalable growth machine. RESPONSIBILITIES Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness Own Button's growth strategy which includes acquisition, activation, retention and referral Build and run marketing across paid, organic and community channels Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement Partner with engineering to optimize onboarding and the core activation funnel Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems QUALIFICATIONS 6+ years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native company Subject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves them Strong written and verbal communication skills Strong analytical expertise and ability to use data, build models and run experiments High ownership mindset and attention to detail Experience with onchain products
Responsibilities
The Growth Lead will own the end-to-end go-to-market strategy, managing the funnel from brand awareness to user acquisition and retention. They will collaborate with the CEO and engineering teams to build growth engines and optimize the core activation funnel.