WHAT YOU’LL BRING

This is a highly entrepreneurial role, and requires a resourceful, action-oriented individual who will find creative solutions and strive for fast experimentation and execution over perfection. This role is all about iterating toward product-market-fit as quickly as possible!

You:

• Have a minimum of 5 years experience in Growth/Consulting/Strategy/Early stage startup roles, ideally in the areas of food or technology
• Have experience in performance marketing across a broad mix of channels
• Are a strategic thinker with strong prioritization skills - you are able to define an overall growth strategy and prioritize channels and marketing activities accordingly
• Have strong collaboration and stakeholder management skills - you are able to leverage existing organizational expertise and convince different teams to work together
• Are able to develop clear hypotheses for when a different approach should be taken
• Are able to understand and apply local market consumer behavior and trends (especially related to food, technology, and commerce) to inform your growth strategy
• Have strong analytical skills - you have a robust understanding of levers to manage performance and use data to drive informed decisions
• Have familiarity with or curiosity about AI solutions and tools – experience with AI-driven marketing or automation is a plus
• Are a fluent German speaker with a strong proficiency in English

THE ROLE

We are looking for a highly resourceful, entrepreneurial, and motivated Growth Lead to spearhead the launch of our newest brand in Germany: Factor, a healthy, ready-to-eat meal subscription service.
As the Growth Lead for Factor, you will be accountable for the entire marketing performance for Factor in Germany. You will act as a champion of the Factor brand, and will have the autonomy to determine how to generate the best results for your market. This is a highly entrepreneurial and impactful role which provides the opportunity to define the marketing strategy for a new business, be hands-on in executing that strategy, and build the next big online food brand in Germany.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

WHAT YOU’LL DO

As the Growth Lead, you will have the chance to work with us in our headquarters office Berlin along with some flexibility to work remotely in a week.
Reporting into the Factor EU Sr. Director Marketing, you’ll be part of a cross-functional team, working closely with the HelloFresh DACH team as well as the Factor Europe team in Amsterdam. You are accountable for all channels for Factor Germany, including joint accountability with Factor Europe stakeholders for central channels (online marketing channels incl. Paid Social, SEA/SEO, Native, Display, Video, CRO/UX initiatives; Reactivations, Referrals).

Your responsibilities will include:

• Defining overall marketing strategy, including budgeting and target setting, across key local channels (i.e. Influencers, Partnerships, Direct Mail, Giftcard & Flyers, Direct Sales, Podcasts).
• Directly executing your marketing strategy across these channels (e.g. setup, partner outreach, coordination with local agencies, etc).
• Developing the voice of the Factor brand in Germany; QA content - ensuring quality across all copies, particularly in marketing and web/app.
• Bring a local market perspective, staying up to date on consumer behavior and marketing trends to inform the overall marketing strategy
• Overall performance management and analysis across all channels
• People management responsibility, with a Jr. Marketing Associate reporting into you