Growth Lead at Packt

, , India -

Full Time

Start Date

Immediate

Expiry Date

25 Dec, 25

Salary

100000.0

Posted On

26 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Go-To-Market Strategy, Content Distribution, Analytics, Paid Marketing, Community Engagement, AI Tools, Campaign Management, Influencer Relations, Performance Tracking, Content Creation, Social Media, B2B Marketing, Audience Segmentation, SEO, Data Analysis

Industry

Book and Periodical Publishing

Description

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com. Role Overview As the Growth Lead, your mandate is to take TechLeader from launch to traction. You’ll define and execute the full-funnel marketing strategy that ensures our products reach the right audience: AI and tech decision-makers — across platforms, formats, and channels. You’ll be the operational lead across GTM execution, content distribution, analytics, and paid marketing. This is a role for someone who thrives in 0-to-1 environments and wants to shape the marketing playbook — not just follow one. What You Will Do: Go-to-Market Execution Own and execute TechLeader’s GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle Plan and publish high-signal content 5–6 times per week in sync with product launches Design and run integrated campaigns for each drop — case studies, tools, newsletter issues, events Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights Build and manage relationships with influencers, contributors, and external publications Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions Run targeted paid boosts and retargeting for high-performing content AI-Enabled Marketing Ops Leverage tools like ChatGPT, Claude, Descript, Synthesia, and Gamma to create multi-format content Clip videos, script posts, generate summaries, and automate visuals using AI workflows Build repeatable systems to convert raw interviews into distribution-ready assets Identify opportunities to streamline packaging, scheduling, and personalization with AI Growth Analytics & Optimization Define and track KPIs: reach, followers, signups, downloads, engagement, and conversions Set up dashboards for weekly reporting across social, newsletter, and product campaigns Analyze performance to refine copy, creatives, CTAs, formats, and platform mix Translate user and campaign signal into actionable GTM and product recommendations Content & Distribution Maintain a 30-day rolling content calendar in collaboration with editorial and design Repurpose product insights into carousels, shorts, threads, clips, landing pages, and tools Coordinate contributor assets and timelines for each campaign Support blog, Substack, and Medium with optimized, scheduled content Develop and document repeatable playbooks for distribution and amplification Community & Contributor Engagement Engage contributors across LinkedIn, Circle, and Reddit — including DMs, tags, and promotion loops Monitor and respond to inbound comments, DMs, and community feedback Seed and participate in relevant GenAI discussions (Slack, Discord, Reddit, etc.) Manage AMA logistics, contributor interactions, and occasional community surveys Who You Are This role is for a strategic doer — someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content — you're driving traction. Experience & Skills You Bring You’ve done the hard yards in growth, GTM, or brand marketing roles — and can point to real traction and impact. 5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility Demonstrated success in launching or scaling early-stage brands or verticals — ideally with B2B/tech products Deep understanding of content-led acquisition, buyer journeys, and executive-level packaging Strong instincts for format design and platform fit; especially for LinkedIn, Substack, and paid media Proven ability to plan and deliver multi-week, multi-channel GTM campaigns Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals Familiarity with newsletter funnels, audience segmentation, social targeting, and growth automation How You Think & Work You move with urgency but think long-term. You value clarity over volume and treat content as a product. Strategic and systems-oriented: you connect brand, growth, and content into unified execution High-agency operator: you solve problems, self-direct, and thrive in lean, early-stage teams Outcome-driven: you prioritize for business impact and know when to optimize vs. move fast Format-fluid: comfortable with shorts, carousels, LPs, AMAs, video clips, threads, tools Editorially sharp: you respect audience time and know how to cut through the noise Good to Have Experience: Not mandatory, but helpful to hit the ground running: Background in AI, SaaS, tech media, or developer tools Experience with distribution dynamics across Substack, Reddit, Medium Basic knowledge of SEO, analytics tools, and A/B testing Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We focus on the full employee experience. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenges are encouraged. Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 5 day working week 25 days annual holiday (plus bank holidays) Flexible hours: choose how, when, and where you work within India Training programs and Certification Group Medical Insurance Wellness initiatives Mothly Gross Salary: INR 60K -100K fixed per month (depending on relevant experience and /skills) Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.

Responsibilities

As the Growth Lead, you will define and execute the full-funnel marketing strategy to drive traction for TechLeader. You will oversee go-to-market execution, content distribution, and analytics to ensure effective engagement with AI and tech decision-makers.