Growth Lead at Packt

, , India -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Developer Relations, Cybersecurity, Direct Marketing, Community Outreach, Influencer Outreach, Amazon Marketing, Email Marketing, List Growth, Website Conversion Optimization, Analytical Skills, Relationship Building, Product Growth, User Acquisition, Engagement

Industry

Book and Periodical Publishing

Description

About Packt Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.com Overview As Growth Lead for the Cybersecurity portfolio, your primary objective will be driving product growth and visibility within cybersecurity communities through developer relations (DevRel) marketing and targeted direct marketing initiatives. Reporting directly to the Cybersecurity Portfolio Director, you'll leverage strategic outreach to secure product visibility, endorsements, and drive measurable user acquisition and engagement. What you’ll do Responsibilities & Expected Outcomes Community Outreach & Relationship Building: Engage actively with cybersecurity communities, forums, and influencers to increase awareness, trust, and credibility of our cybersecurity books and resources. Expected outcome: Demonstrable growth in community presence and interactions. Amazon Reviews & Ratings: Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings from influential cybersecurity professionals and users. Expected outcome: Increased product ratings, leading to improved Amazon discoverability and sales. Expert Endorsements: Cultivate relationships with cybersecurity influencers and experts to secure authoritative endorsements. Expected outcome: Regular flow of testimonials and endorsements used effectively in marketing materials. Email Marketing & List Growth: Execute email marketing campaigns targeted at cybersecurity audiences to drive user engagement and direct sales. Expected outcome: Steady growth in subscriber list size and measurable improvement in campaign-driven conversions. Website Conversion Optimization: Monitor, analyze, and optimize landing pages and product pages specific to cybersecurity to maximize visitor conversion rates. Expected outcome: Increased conversion rates from site visitors to customers. Team Structure Reports directly to the Cybersecurity Portfolio Director. Collaborates closely with product management functions and content teams. Qualifications Proven track record (3+ years) in growth or devrel marketing, ideally within cybersecurity or tech publishing. Expertise in influencer outreach, Amazon marketing strategies, and community engagement. Strong analytical skills with experience optimizing email campaigns and onsite conversion. Exceptional communication and relationship-building skills, particularly within technical communities. The Growth Lead role offers significant autonomy to directly influence the growth trajectory of our cybersecurity vertical through strategic outreach and precise marketing execution. Why work at Packt? We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenge is encouraged. Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 25 days’ holiday (plus bank holidays) Flexible hours: choose how, when and where you work Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.

Responsibilities

The primary objective is driving product growth and visibility within cybersecurity communities through developer relations marketing and targeted direct marketing initiatives. Responsibilities include community outreach, securing Amazon reviews, cultivating expert endorsements, executing email campaigns, and optimizing website conversions.