EARLY ON, YOU’LL JUMP RIGHT INTO:

• Conducting keyword and competitor analysis to inform a refreshed content roadmap.
• Auditing and improving top landing pages for SEO, UX, and CRO wins.
• Partnering with Sales to identify quick-win content gaps.
• Owning and optimising the Cake website with a focus on discoverability and user flow.

• Own SEO and AI discoverability strategy to drive high-quality organic traffic and support PLG growth.
• Lead content design across web and marketing assets to improve user experience, search visibility, and conversion rates.
• Build and execute scalable content strategies—including blogs, landing pages, and enablement collateral—that align with sales and product goals.
• Oversee website performance and enhancements using CMS tools like Webflow, ensuring speed, responsiveness, and accessibility.
• Use data and experimentation to audit, optimise, and report on content performance across all stages of the funnel.
• Collaborate with cross-functional teams including product, sales, and design to deliver consistent, high-impact content experiences.