Creative & Digital
Permanent - Full Time
London, GB, W12 7FA
BBC Studios Distribution
Job Closing Date: 15/05/2025

PACKAGE DESCRIPTION

Job Reference: 20763
Job Type: Permanent, full-time
Band: D
Salary: £57,919 + London Weighting (£5,319), depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London. This is a hybrid role and the successful candidate will balance office working with home working

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

THE ROLE

As the global Growth Marketing & Conversion Rate Optimisation Manager you will be working with the Director of Audience Growth and Performance to drive engagement and revenue growth by optimising the full digital customer journey—from discovery to conversion—through continuous testing, data-driven insights, and collaboration across marketing, content, and product teams.

RESPONSIBILITIES:

Own the CRO strategy and roadmap—prioritising A/B testing, multivariate experiments, and funnel analysis to drive measurable improvements in conversion rate and user engagement.

• Conduct regular site behaviour analysis using various tools, collaborate with UX, content, and product teams for a seamless digital experience, and maintain a prioritized testing backlog to capture and implement learnings.
• Collaborate with Brand, Audience Growth, and internal teams to strategize, execute, and refine paid campaigns, optimizing ad copy, creative, targeting, and budget.
• Align paid campaigns with CRO efforts by optimizing landing page experiences, developing conversion-focused journeys, and monitoring campaign performance against KPIs.
• Conduct keyword research, competitive analysis, and performance audits to identify growth opportunities, and collaborate with content and product marketing teams to deliver organic content strategies.
• Build and manage eCommerce strategies across Shopify and other platforms to drive online sales and improve customer experience.
• Collaborate with Product and Merchandising teams to ensure the product offering and promotional strategies support commercial goals.

• Use analytics platforms (GA4, Shopify, Data Studio) to deliver regular reporting and actionable insights across the digital funnel.

• • Collaborate with CRM, social, performance, regional, and brand teams to develop and amplify lifecycle marketing campaigns, ensuring consistent messaging and tailored digital strategies for acquisition, engagement, and retention.