Growth Marketing Lead at BukuWarung

Special capital Region of Jakarta, Java, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

0.0

Posted On

04 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, CRM, Lifecycle Marketing, Growth Hacking, P&L Management, Funnel Optimization, AI Implementation, Team Management, User Acquisition, Cross-selling, Data Analysis, Budget Management, Creative Testing, Audience Segmentation, Strategic Planning, Market Expansion

Industry

technology;Information and Internet

Description

Most growth roles ask you to run campaigns. This one asks you to own a number. Why this role exists Digital is the biggest growth lever at BukuWarung — and the one that's had the least senior firepower behind it. Influencers and telesales carry the engine today, performance marketing hasn't scaled, CRM is reactive, and cross-sell between products barely exists. This role exists to fix that: diagnose the merchant funnel, ship the fixes, and own digital revenue as a P&L — not a marketing budget. What you'll own: * The digital revenue P&L across 4 products — BukuAgen, BukuPay, BukuModal, and BukuSimpan. Hands-on across Meta, TikTok, and Google: creative testing, audience structures, bidding, funnel diagnostics. * The full CRM & lifecycle stack — push, in-app, WhatsApp, email — built around segmentation, cohort logic, and reactivation flows designed to move the number, not just send messages. * The merchant funnel and cross-sell engine — map where each product's funnel breaks down, find the one or two leverage points that actually compound, and ship the fix. The biggest one: converting BukuWarung's bookkeeping base into BukuPay, BukuModal, and BukuSimpan users through CRM, in-product nudges, and WhatsApp. * The number, end to end — if digital misses for the month, you raise your hand first and you fix it. * Full acquisition funnel: from reach -> top funnel > conversion -> until activation through multiple channels The team and the standard * You manage the current Growth Manager (strong on 0-to-1 channel discovery, still growing into hands-on performance/CRM ops at scale) and raise the team's bar. * You hire what's missing and make the hard calls on talent where the level isn't there yet. * You're not learning AI on the job — you already use it daily for creative, audience research, copy, analytics, and reporting — and you'll codify that as how the team operates. The expansion * By month 12, you stand up the Philippines digital function with the local team — not a copy-paste of Indonesia, but a model built for the PH merchant. What we're looking: * 8-12 years in growth, performance marketing, or CRM at a fintech, payments, lending, or consumer app company. You have owned a digital revenue number end-to-end. You can quote the starting point, the ending point, and what moved it. * Hands-on operator on Meta, TikTok, and Google in the last 12 months. Specific campaigns, specific budgets, specific outcomes. Not a director who briefed an agency. * Built or run a CRM and lifecycle engine at scale across push, WhatsApp, email, and in-app. The full stack, not one channel. * AI-native today. Not learning it on the job. You use AI daily for creative, analysis, experimentation, and reporting, and you can name 3 things you shipped this quarter that would not have shipped without it. * Managed 5+ direct reports. Hired, coached, and made the tough calls when the level was not what the role needed. * Comfortable in a 1-2/10 environment. The Digital function is underbuilt. You are coming in to build it, not to optimise a steady-state machine. * You write clearly, concisely, and without filler. Writing is how decisions get made at BukuWarung.

Responsibilities

Own the digital revenue P&L across multiple products by optimizing the merchant funnel and scaling performance marketing. Lead the CRM and lifecycle stack while managing and growing the growth marketing team and expanding operations into the Philippines.