Growth Marketing Lead at CreateIT

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

07 Apr, 26

Salary

0.0

Posted On

07 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, User Acquisition, Fintech Marketing, UGC Production, TikTok Ads, Meta Ads, A/B Testing, Conversion Optimization, Campaign Management, Influencer Collaboration, Email Marketing, Analytics, Mobile Growth, Performance Marketing, Content Creation, Customer Retention

Industry

IT Services and IT Consulting

Description

Growth Marketing Lead | Fintech / DeFi | Remote We’re looking for a Growth Marketing Lead to drive acquisition, revenue, and membership sales for a next-generation crypto neobank built on Solana. You’ll be responsible for retail user acquisition, creator-driven growth, and premium-tier sales across a DeFi-powered mobile fintech app. The role blends fintech marketing, retail conversion, UGC and TikTok-native growth, and Web3 messaging for a global Solana audience. Salary: Competitive, discussed individually Format: Full-time, Remote About the Role and the Project: A premium crypto neobank built on Solana, offering the world’s first debit + credit card backed entirely by on-chain assets. The platform allows users to spend crypto without selling it, unlock credit limits backed by their tokens, activate Borrow Mode, earn through a savings hub, upgrade to premium memberships (Silver, Gold, Platinum). Your main mission: scale membership revenue and build the product funnels that convert users from install → card → spend → paid tiers. Key Responsibilities: • Manage TikTok Ads, Meta Ads, X Ads • Produce high-performing UGC video creatives • Run A/B tests and scale winning campaigns • Reduce CPI/CAC across acquisition funnels • Increase conversion into Silver, Gold, Platinum tiers • Develop, test, and refine offers • Launch upsell and activation campaigns • Build “premium value” perception for the brand • Design full product funnels: install → card → spend → membership • Explain complex fintech/DeFi mechanics in simple language • Showcase benefits of premium tiers • Create lifestyle-driven communication for broader audiences • Work with TikTok/Instagram creators • Collaborate with Web3 and Solana influencers • Launch creator challenges, integrations, and review formats • Drive UGC waves tied to membership themes • Growth Mechanics & Retention: Cashback and incentive campaigns, Welcome bonuses, XP, referral programs, loyalty leveling, Email/push/nudge lifecycle flows • Track CAC → Membership conversions • Monitor tier-based LTV and price sensitivity • Analyze cohorts and trigger-based campaigns • Deliver weekly membership revenue reports • Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards, or CEX/DeFi apps • Strong background in mobile growth and performance marketing • Ability to produce UGC videos hands-on • Experience with TikTok Ads and Meta Ads • Experience with paid subscriptions or premium tiers (preferred) • Ability to explain fintech products clearly and simply • High execution speed, hands-on mindset • English at B2+ Nice to Have: • Background in crypto-fintech (e.g., Phantom, Binance Card, Crypto.com, Nexo, Swissborg, Pyra, etc.) • Understanding of Solana and on-chain mechanics • Experience with mobile app subscription funnels • Skills in editing / Figma / CapCut / Premiere • Experience working with influencers • Lead growth for a premium crypto neobank with global scale • Build and own revenue-driving funnels across DeFi, mobile banking, and memberships • High autonomy and direct impact on company KPIs • Work closely with product, design, and leadership teams

Responsibilities

The Growth Marketing Lead will manage user acquisition and revenue growth for a crypto neobank, focusing on retail and creator-driven strategies. Key tasks include running ad campaigns, producing UGC, and optimizing conversion funnels.