Company Description
Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.
Job Description
As the Growth Marketing Lead (eCommerce & CRM), you are strategic, data-focused, and detail-oriented, capable of juggling competing priorities while clearly communicating complex information to stakeholders. Reporting to the Head of Brand & Acquisition, you will take ownership of our registered user strategy, drive audience growth, optimise conversion funnels, shape pricing strategy, and champion data-led initiatives to enhance customer engagement and support subscription revenue.
This role works closely with cross-functional teams across Audience Growth and Publishing to deliver exceptional audience experiences that enhance engagement and drive conversion.

Day to day will include but won’t be limited to:

• Maintain and optimise customer journey maps to enhance engagement, registration, and acquisition.
• Lead audience segmentation strategies, driving engagement and conversion through personalised experiences.
• Provide insights on pricing strategies to optimise conversion, reduce churn, and maintain product yield.
• Collaborate with Product teams to enhance subscription funnels via paywalls, meters, and testing strategies.
• Develop and optimise automated audience journeys to increase engagement and conversion.
• Support marketing campaigns with seamless customer experiences and optimised conversion funnels.
• Lead data requests, dashboard requirements, and performance reporting, delivering actionable insights.
• Utilise key platforms, including SFMC, Tableau, Jira, Branch, Optimizely, and CMS tools.
• Develop and execute an experimentation roadmap to refine acquisition strategies based on insights.
• Maintain budget accuracy and forecasting while coaching a high-performing direct report.

Qualifications