Growth Marketing Manager at Appodeal

Beijing, Beijing, China -

Full Time

Start Date

Immediate

Expiry Date

28 Dec, 25

Salary

0.0

Posted On

29 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Digital Advertising, Performance Marketing, Campaign Optimization, Data Analysis, A/B Testing, Stakeholder Management, Communication, Negotiation, Analytics Tools, Marketing Automation, Regional Market Knowledge, Consumer Behavior, Cultural Nuances, Partnership Development, Funnel Analysis

Industry

IT Services and IT Consulting

Description

Appodeal is a dynamic US-based product company with a truly global presence. We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space. Why Appodeal? At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents! We take pride in our cutting-edge product and our internationally dispersed team of talented professionals. Here’s what we value, and what we hope you do too: Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers. Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry. Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors. Enjoying the Journey: We believe in having fun while working toward our goals. As the Growth Marketing Manager for APAC, you will be responsible for driving user and revenue growth across the region. You will develop and execute data-driven marketing strategies, scale partnerships, and optimize campaigns to generate measurable business results. This is a hands-on role for a self-starter with a strong understanding of digital advertising, performance marketing, and regional market dynamics. Key Responsibilities Strategy & Planning Develop and own the growth marketing strategy for APAC, aligned with BidMachine’s global objectives. Identify key market opportunities, customer segments, and growth levers. Campaign Execution & Optimization Plan, launch, and optimize multi-channel campaigns (performance, programmatic, paid social, search, and partnerships). Manage A/B testing, conversion optimization, and funnel analysis to improve ROI. Partnership & Ecosystem Growth Build relationships with local publishers, advertisers, and agencies. Represent BidMachine at APAC industry events, conferences, and webinars. Data & Analytics Use analytics and reporting tools to measure campaign performance. Provide insights and recommendations to leadership for continuous improvement. Collaboration Work closely with Sales, Product, and Operations teams to align marketing initiatives with business priorities. Collaborate with global marketing teams to ensure brand consistency and knowledge sharing. Qualifications Experience: 5+ years in growth, performance, or digital marketing, preferably in AdTech, MarTech, or mobile gaming. Regional Knowledge: Deep understanding of the APAC market (cultural nuances, platforms, consumer behavior, regulatory environment). Technical Skills: Proficiency in analytics tools (Google Analytics, Looker, Tableau, etc.), campaign platforms (Google Ads, Meta, TikTok, DSPs), and marketing automation. Mindset: Data-driven, analytical, and experimental, with a passion for growth. Soft Skills: Strong communication, negotiation, and stakeholder management skills. Ability to thrive in a fast-paced, remote-first environment. Languages: Fluency in English is required; knowledge of an additional APAC language (e.g., Mandarin, Japanese, Korean) is a strong plus. With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team. Join us and help shape the future of mobile app success!

Responsibilities

The Growth Marketing Manager will develop and execute data-driven marketing strategies to drive user and revenue growth in the APAC region. This includes planning and optimizing multi-channel campaigns and building partnerships within the local ecosystem.