Growth Marketing Manager at DEFINITI LLC

Erie, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Apr, 26

Salary

0.0

Posted On

29 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Customer Acquisition, Email Marketing, Data Analysis, CRM, Marketing Automation, Social Media Ads, SEO, Project Management, Content Creation, Presentation Skills, Segmentation Strategies, Funnel Optimization, A/B Testing, Retargeting, Communication Skills, Attention to Detail

Industry

Financial Services

Description

Description Why join our team at Definiti? If you enjoy tackling challenges and believe in delivering exceptional client service, Definiti may be perfect for you. You can make a difference by helping to improve and secure many retirements, while also helping to grow a dynamic organization. Most roles are fully remote, so you need to be comfortable using technology, be productive in a home office with a reliable internet connection to stay in touch with your team and deliver high-quality service to our clients. Definiti supports your professional growth through comprehensive training and industry credentials and certifications. Definiti is a national retirement services company that helps clients manage and administer their retirement plans. We help clients define what's possible and what’s next for their retirement plans. PURPOSE OF POSITION The Growth Marketing Manager drives measurable, scalable customer acquisition, cross-selling and retention. This role blends data-driven experimentation with creative marketing strategy to accelerate growth across the entire funnel. This role will work cross-functionally with sales, operations, and partnerships teams to uncover opportunities, run tests, and turn insights into repeatable playbooks. PRIMARY DUTIES AND RESPONSIBILITIES Develop and execute multichannel growth strategies across paid, owned, and earned channels with a close focus on opportunities to generate leads and cross-sell to our current customer base Build and manage a structured marketing roadmap (A/B tests, funnel optimization, landing page tests, etc.) Create and accelerate an email strategy that encompasses drip campaigns and newsletters and leverages retargeting across other platforms Establish and own key growth metrics such as LTV, conversion rates, and retention and deliver against cross-selling revenue targets Collaborate with sales and operations teams to implement growth loops and improve onboarding flows Manage paid acquisition campaigns (search, social, display, programmatic) with a focus on efficiency and scale Develop segmentation strategies and personalized messaging across email and SMS Report on performance, insights, and recommendations to leadership Analyze performance data to identify trends, opportunities, and bottlenecks across the customer journey Stay current on growth tools, emerging platforms, and best practices Requirements COMPETENCIES REQUIRED Strong verbal and written communication skills Display keen attention to detail Ability to design and create content including one-pagers, brochures, presentations, and videos Experience creating and delivering presentations to leadership Excellent organizational, project management, and communication skills Analytical mindset with the ability to interpret campaign results and translate insights into action Demonstrate sound judgment when making decisions, and operate with discretion and integrity Ability to assess issues as they arise, maintain composure under pressure, and develop thoughtful and appropriate responses EDUCATION AND QUALIFICATIONS High school diploma or GED required Bachelor’s degree in marketing, Communications, or a related field required 3+ years of relevant marketing experience required Experience with a CRM and marketing automation platform is required HubSpot experience preferred Strong understanding of social media ads, email marketing, and SEO/SEM, and customer lifecycle marketing required Familiarity with creative tools like Canva, Adobe Creative Suite, or similar preferred Experience in retirement services, financial services, or other regulated industries preferred Experience marketing to financial advisors, retirement plan sponsors, or HR professionals preferred REMOTE WORKING REQUIREMENTS As a remote-first company, we have compiled expectations for a successful remote work environment: Ability to build rapport with others remotely while working productively with limited in-person interaction Have access to a reliable and consistently strong, high-speed internet connection suitable for remote work. A stable, high-speed internet connection is essential for effective communication, collaboration, and productivity while working remotely Designate a quiet, and well-lit space free of as many distractions as possible Be online and available to work during designated business hours in local time zone Accustomed to using Microsoft Teams (or similar virtual-meeting applications) to meet with colleagues regularly on video and use the chat feature for quick communications. We utilize many Microsoft Teams features (such as Channels and file storage) for announcements, relevant conversations, and file sharing. Familiarity with Microsoft Teams is a plus Accustomed with file-storage and file-sharing tools such as Microsoft SharePoint BENEFITS Definiti has a dynamic, growth-focused culture, and we are committed to offering attractive employee-centric benefits, including: A virtual-first work philosophy for most jobs 401(k) with up to 4% match Flexible PTO allows you to take the time you need for wellness, vacations, and personal matters. We foster a trusting environment where employees manage their workloads responsibly. Time off doesn’t accrue. 12 paid holidays, 2 paid floating holidays, and your birthday is a holiday Paid Parental Leave A variety of medical, dental and vision plan options including Definiti subsidized premiums Company-paid life insurance and short-term disability insurance Bonus plan eligibility

Responsibilities

The Growth Marketing Manager is responsible for driving customer acquisition, cross-selling, and retention through data-driven experimentation and creative marketing strategies. This role involves collaboration with various teams to implement growth strategies and optimize the customer journey.