Growth Marketing Manager - Germany (12 months FTC Befristeter Jahresvertrag

at  GoodNotes

We want to make work and study more efficient and enjoyable, by providing the best digital paper solution possible. We plan to be the go-to tool for all forms of notes. Our digital paper and learning ecosystem inspires anyone to take notes, share what they know, collaborate with others, and learn as a community

THE SKILLS YOU WILL NEED TO BE SUCCESSFUL IN THE ABOVE:

• 3+ years experience in a growth manager role in a B2C product company with a specific focus on the German market
• Experience planning and launching local multi-channel marketing campaigns including but not limited to Apple Search Ads, Offline Marketing, Social Media, Community Engagement, Partnerships, Brand Collaboration etc.
• Ability to analyze data using tools such as Tableau and Excel (coding skills not needed).
• Strong market research skills, with a deep understanding of local consumer behavior, local market, and competitor trends
• Demonstrated ability to translate ideas & insights into successful marketing strategies through an iterative approach
• Strong motivation to implement and drive positive impact through strategically planned projects
• Experience collaborating effectively with global marketing team & cross-functionally with product, engineering, customer service teams for all growth activities planned in Germany
• Strong communication skills, with a fluency in English & German

ABOUT THE ROLE:

We are looking for a motivated and results-driven Growth Manager to fast-track our growth in Germany! Our ideal candidate for this role is an expert in ideating and launching localized marketing campaigns in Germany to promote a B2C app.

THIS IS THE ROLE FOR YOU, IF YOU’RE EXCITED TO WORK ON THE THINGS LISTED BELOW:

Increase our revenue and user base in Germany in 12 months by

• Owning the entire go-to-market process, including maintaining the trends, impact, and use cases of our products and offerings
• Building and implementing a full-funnel, multi-channel marketing strategy to reach and engage a German audience both online and offline
• Building compelling local marketing tactics to engage and delight Germany’s student community using local market knowledge
• Localizing global campaigns to build and launch locally relevant marketing campaigns
• Collaborating closely with external partners to represent and/or organize offline events and roadshows
• Recruit and collaborate with German student ambassadors and empower them to run activation events at scale