1. DIGITAL STRATEGY EXECUTION

• Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.
• Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.

REQUIRED SKILLS & QUALIFICATIONS:

• 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
• Extensive hands-on experience managing paid media channels and optimizing digital performance.
• Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
• Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).
• Excellent project management skills; capable of managing internal projects and multiple external vendors.
• Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
• Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
• Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
• The ability to self-direct and self-start and work independently as well as within and across teams.
• Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).

This is a hands-on role focused on execution, optimization, and cross-functional alignment. You’ll work across paid media, web optimization, and analytics to drive measurable impact across the funnel. The ideal candidate thrives in a collaborative environment, enjoys rolling up their sleeves, and is motivated by performance, experimentation, and continuous improvement.
Key Responsibilities: