Growth Marketing Manager (Lead Generation Specialist) (58268) at Tax Relief Helpers

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Jun, 26

Salary

135000.0

Posted On

15 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lead Generation, Growth Marketing, Paid Acquisition, SEO, Conversion Optimization, A/B Testing, Performance Marketing, Google Ads, Paid Social, Retargeting, Data Analysis, ROI Optimization, CPA Management, CRM Integration, Marketing Analytics, Funnel Optimization

Industry

Financial Services

Description

Job DetailsJob Location: Encino Office - Encino, CA 91436Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $110,000.00 - $135,000.00 Salary/yearTravel Percentage: NoneJob Shift: DayJob Category: Business DevelopmentTitle: Growth Marketing Manager (Lead Generation Specialist) Location: Encino, CA (On-Site position) Status: Full-Time Position (40 hours/week) Compensation: $110,000 – $135,000/yr w2 base salary range + Employee Benefits Package (Please Note: Starting base pay amount is based on the extent of position-relevant experience.) About Tax Relief Helpers: Tax Relief Helpers brings over 75 years of combined experience servicing our clients through a team of expert tax attorneys, CPAs, and enrolled agents. We've helped countless individuals and businesses resolve tax debt issues, saving them millions of dollars in back taxes. Our team takes the reins, shielding you from the IRS's intimidating letters, threats of liens, and wage garnishment. We'll work tirelessly to stop these harassments, explore tax forgiveness programs, and ensure your back taxes are filed accurately. Summary of Employee Benefits: Competitive compensation with opportunities for professional growth. Comprehensive benefits package, including medical, dental, vision, and several other supplementary benefits. Opportunities for advancement within the company for high-performing individuals. 401(k) retirement plan. Paid time off, sick leave, and access to an Employee Assistance Program (EAP). Access to an exclusive employee discount marketplace. Subsidized gym memberships. Position Summary: Tax Relief Helpers is seeking a Growth Marketing Manager (Lead Generation Specialist) to lead the strategy, execution, and optimization of all inbound client acquisition channels. This is a high-impact role responsible for generating qualified inbound leads and driving measurable revenue growth for the organization. The ideal candidate is a data-driven performance marketer with a proven track record of scaling lead generation through paid acquisition, SEO, conversion optimization, and full-funnel growth strategies. You will work cross-functionally with leadership, sales, and operations teams to develop scalable marketing systems that increase qualified lead volume while maintaining strong cost-per-acquisition efficiency. This is ideal for someone who thrives in fast-moving environments where performance, experimentation, and measurable results drive decision making. Success in this role will be measured by data-backed improvements in the following: Qualified lead volume Cost per qualified lead Cost per client acquisition Lead-to-client conversion rate Overall return on marketing investment Responsibilities Lead Generation Strategy Develop and execute a comprehensive growth marketing strategy focused on generating high-quality inbound leads. Identify and scale the most effective channels for client acquisition. Build predictable and scalable lead pipelines that support company revenue goals. Paid Acquisition Management Own and optimize paid acquisition channels including: Google Ads (Search, Display, YouTube) Paid Social (Meta, LinkedIn where applicable) Direct-mail, Radio, & TV Advertising (including CTV) Retargeting campaigns Native advertising platforms Continuously optimize campaigns to improve ROI, conversion rates, and cost-per-acquisition (CPA). SEO & Organic Growth Lead SEO strategy targeting high-intent tax resolution search terms. Oversee development of content and landing pages designed to capture inbound search demand. Improve organic rankings and website traffic for tax relief related keywords. Conversion Rate Optimization Optimize landing pages, lead forms, and funnels to improve conversion performance. Conduct A/B testing across landing pages, ad creatives, and messaging. Implement strategies to increase lead quality and lead-to-client conversion rates. Marketing Analytics & Performance Reporting Establish clear KPIs and performance dashboards to track: Lead volume Cost per lead Cost per acquisition Conversion rates Return on ad spend (ROAS) Use data insights to inform strategy and improve marketing performance. Cross-Functional Collaboration Partner closely with the Origination department and the Resolution department to ensure alignment between marketing campaigns and client needs. Improve lead qualification and handoff processes between marketing and sales. Continuously refine targeting strategies based on sales feedback and client outcomes. Marketing Technology & Automation Manage marketing technology stack including CRM integrations, analytics tools, and attribution tracking platforms. Implement systems that improve marketing efficiency and lead tracking accuracy. QualificationsRequired Qualifications At least 5+ years of hands-on experience in growth marketing, demand generation, and/or performance marketing roles Proven track record generating qualified inbound leads. Extensive experience managing paid digital acquisition channels (particularly Google Ads) Strong knowledge of conversion rate optimization (CRO) and landing page optimization Experience using marketing analytics tools and attribution platforms Ability to analyze marketing data and translate insights into actionable strategies Strong understanding of customer acquisition funnels and lead qualification processes Excellent communication and cross-functional collaboration skills Education: • Bachelor’s degree in Business Administration, with a concentration in Marketing, Business Management, or related field (or equivalent experience) is required. Preferred Qualifications Experience generating leads in high-intent service industries, such as: Financial services Legal services Tax Resolution Debt settlement Mortgage or insurance lead generation Experience managing large paid media budgets Strong Familiarity with marketing automation and CRM platforms such as: Salesforce HubSpot Call tracking systems Marketing analytics platforms Experience scaling marketing efforts within fast-growing organizations Come join us! If you're driven, hardworking, and eagerly looking for an opportunity to make a significant impact in people's lives while advancing your career in sales, Tax Relief Helpers is your platform to shine. We're committed to our mission of providing relief and peace of mind. We are seeking like-minded individuals to join our team. Apply today!

Responsibilities

This role is responsible for leading the strategy, execution, and optimization of all inbound client acquisition channels to generate qualified leads and drive measurable revenue growth. Key duties include owning paid acquisition channels, leading SEO strategy, optimizing conversion funnels, and establishing performance reporting dashboards.