Growth Marketing Manager - New Acquisition Channels (m/f/d) at getolo GmbH

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

08 Mar, 26

Salary

0.0

Posted On

08 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Customer Acquisition, Performance Marketing, A/B Testing, Analytics, Data-Driven Decision Making, Cross-Functional Collaboration, Channel-Market Fit, Growth Hacking, Campaign Performance, KPI Optimization, Industry Trends Monitoring, Emerging Platforms, Customer Acquisition Channels, CAC, ROAS

Industry

Insurance

Description

To further promote digital health protection and provide even more people with access to meaningful preventive care, we are looking for a Growth Marketing Manager - New Acquisition Channels (m/f/d) to support the area of acquisition. You should ideally live in the Berlin/Brandenburg area - this role is hybrid with 2-3 days a week onsite presence required. Your role in a team As Channel Owner for New Acquisition Channels, you will be responsible for identifying, validating and scaling new customer acquisition opportunities across emerging paid and non-paid platforms Identify, evaluate, and discover the next scalable acquisition channels for the company to invest in Launch and optimize new customer acquisition channels - including TV, external email, and emerging paid platforms. Own performance KPIs for early-stage channels: CAC, ROAS, payback period, and funnel conversion Conduct A/B testing, track campaign performance, evaluate performance metrics, and optimise based on analytics and KPIs Continuously monitor industry trends and competitors to spot new opportunities early. ● Apply growth hacking techniques and data-driven decision-making to maximise ROI Collaborate closely with Brand, Product, Data and local Country Managers Channel tests and investment proposals must align with Marketing Leadership's strategic priorities. 3-5 years of operative experiences as Performance Marketing Manager or Growth Marketer in a scale-up or digital-first company Track record of owning and improving growth metrics such as CAC, CVR and LTV Experience working with cross-functional teams: Brand, Product, Tech, Data Strong analytical skills and comfort with experimentation frameworks Clear understanding of channel-market fit Growth mindset! English business-fluent German nice to have Why getolo? 🌴 Salary & Vacation Attractive fixed salary Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st. 🧑‍💻 Mobility & Flexibility Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidized by us Work hybrid - from your home office or in our office in Berlin-Mitte Work abroad in the EU for up to 60 days 🧘 Health Benefit from free coaching sessions with nilo.health, our mental health tool Test our products yourself! Choose between dentolo, petolo or vitolo 📚 Development Learning Budget starting from 750 € per year Regular (360 degree) feedback 🙌 And much more… Legendary summer and winter parties Regular team events Many discounts on the corporate Benefits Platform Two Community Days per calendar year Pet friendly office Sounds like the perfect job for you? We look forward to receiving your application and getting to know you! About getolo Founded in 2015, getolo GmbH is an innovative and award-winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add-on coverage. Under the brands dentolo, petolo, and vitolo, we serve over 200,000 customers in Germany, providing digital and hassle-free protection that seamlessly integrates into their daily lives. We believe that prevention is always better than cure—which is why we focus on preventive care, customer-centric service, and financial security to protect our customers and their loved ones from unexpected costs. Thanks to the close collaboration of our team of market specialists and insurance experts, we continuously monitor industry developments to offer practical solutions for current challenges. getolo's company culture is built on collaboration, innovation, and agility—always with a strong focus on the needs of our customers. With a team of around 200 employees, getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO). getolo is a partner of DA Direkt and part of the Zurich Group Germany. getolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof). When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally. Contact: getolo Recruiting Team jobs@getolo.com

Responsibilities

As Channel Owner for New Acquisition Channels, you will identify, validate, and scale new customer acquisition opportunities. You will launch and optimize channels including TV and external email while owning performance KPIs.