Growth Marketing Manager (Paid + Organic Acquisition) at Pavago

, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

04 Aug, 26

Salary

0.0

Posted On

06 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Organic Growth, Google Ads, Meta Ads, LinkedIn Ads, Funnel Optimization, GA4, Google Tag Manager, Conversion Rate Optimization, A/B Testing, Copywriting, Performance Reporting, B2B Lead Generation, Content Strategy, Attribution Tracking, Pipeline Growth

Industry

Staffing and Recruiting

Description

🚀 Growth Marketing Manager (Paid + Organic Acquisition) Full-Time Remote | U.S. Time Zones 🔥 About the Role We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels. This is not a coordination or “campaign management only” role. We’re looking for someone who understands how to: generate pipeline, scale qualified lead acquisition, improve conversion efficiency, and turn attention into measurable revenue growth. You will own: strategy, execution, optimization, testing, tracking, and performance across multiple channels. This role combines: performance marketing, organic growth, content strategy, funnel optimization, analytics, and growth experimentation. If you thrive on: execution + testing + iteration + measurable performance, this role is a strong fit. 📈 What You’ll Own1. Paid Media Strategy & Execution Build and manage campaigns across: Google Ads (Search, PMax, Display, YouTube) Meta (Facebook & Instagram) LinkedIn Ads X (Twitter) Reddit TikTok YouTube Emerging paid channels Launch campaigns end-to-end: targeting audience segmentation tracking ad copy creatives optimization Build full-funnel acquisition strategies focused on: B2B lead generation pipeline growth conversion optimization Continuously test: hooks messaging creatives audiences offers landing pages 2. Organic & Social Growth Own organic growth across: LinkedIn X (Twitter) Instagram TikTok Reddit YouTube Develop and execute content strategies aligned with paid acquisition goals Test messaging organically before scaling through paid Build: audience engagement brand visibility inbound demand community traction Identify emerging growth opportunities and platform trends early 3. Optimization & Scaling Monitor campaign performance daily Optimize for: CPL CPA ROAS CVR pipeline growth Run structured A/B testing across: creatives audiences landing pages bidding strategies Scale winning campaigns while maintaining efficiency Adapt quickly to: platform updates algorithm shifts attribution/privacy changes 4. Analytics, Tracking & Attribution Own: GA4 Google Tag Manager conversion tracking pixel implementation UTM structures Analyze funnel performance across paid and organic channels Build clear, insight-driven reporting dashboards Translate performance data into actionable growth recommendations Identify funnel bottlenecks and optimization opportunities 5. Cross-Functional Collaboration Align marketing initiatives with: sales goals pipeline targets revenue objectives Collaborate with: designers content creators leadership sales teams Improve: landing pages messaging creatives funnel performance Contribute to broader lifecycle and growth initiatives ✅ Required Experience & Skills 3+ years of hands-on growth or performance marketing experience Strong platform-native experience with: Google Ads Meta Ads LinkedIn Ads Experience running campaigns across: X TikTok Reddit YouTube multi-channel ecosystems Proven success generating: qualified leads measurable pipeline revenue growth Deep understanding of: PPC audience segmentation funnel optimization attribution conversion tracking Strong experience with: GA4 Google Tag Manager performance reporting Strong copywriting and messaging skills focused on conversion Ability to independently: launch optimize scale campaigns ⭐ Preferred Qualifications Experience with: organic social growth content-led acquisition inbound marketing Familiarity with: HubSpot Salesforce Marketo Experience managing: multiple accounts high ad spend budgets Canva or Adobe Creative Suite experience Google Ads / Meta certifications 🧠 What Makes You a Strong Fit You are highly execution-oriented You think in experiments, not assumptions You combine creativity with analytical thinking You understand both paid and organic growth loops You care about performance outcomes — not vanity metrics You move quickly, test aggressively, and iterate constantly You thrive in fast-moving environments where ownership matters 📅 What a Typical Day Looks Like Review paid and organic performance dashboards Launch new campaigns and creative tests Optimize targeting, budgets, bids, and messaging Analyze funnel performance and conversion bottlenecks Collaborate on new creatives and landing page ideas Test organic hooks before scaling paid distribution Build reports and provide growth recommendations In short: You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth. 📊 Key Metrics for Success (KPIs) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Pipeline & revenue contribution Organic engagement & inbound growth Budget efficiency & scaling performance 🌟 Why This Role Stands Out Ownership across both paid and organic growth Multi-platform growth experimentation High-impact role directly tied to revenue growth Opportunity to scale campaigns aggressively Exposure to full-funnel growth strategy Fast-moving, execution-focused environment Strong autonomy and creative ownership 🧪 Interview Process Application Review Initial Interview (growth strategy + channel experience) Technical Interview (campaign deep dive + live scenarios) Final Interview 👉 Apply Now If you: love performance marketing, understand paid + organic acquisition deeply, enjoy experimentation and scaling, and thrive on measurable growth outcomes, this role is a strong fit for you.

Responsibilities

Drive scalable growth by managing paid media campaigns and organic social strategies across multiple platforms. Focus on generating qualified leads, optimizing conversion funnels, and translating performance data into revenue growth.