KEY RESPONSIBILITIES:

• Own and execute the marketing strategy to achieve significant revenue growth within two years.
• Manage and grow a multi-channel marketing ecosystem (organic, paid, influencers, new channels).
• Collaborate closely with heads of content, media buyers, and creative teams to ensure seamless campaign execution.
• Identify and validate new growth channels annually.
• Analyze channel performance and drop channels that aren’t performing well
• Consistently launch impactful campaigns that engage and grow our community.
• Foster a culture of experimentation, inclusivity, and innovation.
• Develop clear SOPs, reporting systems, and monthly strategic alignment meetings.
• Build and nurture the marketing team—hiring new specialists as needed to support growth.
• Align marketing efforts with our brand’s authentic clean beauty and wellness ethos.