Growth Marketing Manager at State Affairs

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

08 May, 26

Salary

145000.0

Posted On

07 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Campaign Execution, Email Marketing, Paid Media, ABM Outreach, Landing Pages, Lifecycle Programs, Copywriting, Design Management, CMS Operation, Analytics Management, Segmentation, Sales Collaboration, Test-and-Learn Cycles, Execution Strategy, Prioritization

Industry

Information Services

Description

State Affairs is the nation’s leading news and policy intelligence platform focused on state governments. We combine nonpartisan coverage of Statehouses across the country alongside state government data and AI-native tools into a singular platform. We inform and empower decision makers, policy professionals and citizens through our award-winning journalism and data – delivering profound insights to help our customers decode and act on state politics and policy. We’re building a category-defining business that will reshape America as we strengthen visibility into what’s happening and why at the state level. We are hiring a Growth Marketing Manager to join our team located in Washington, DC. As a member of the Growth Marketing Manager, you will: Own the end-to-end execution of B2B marketing campaigns, from concept through launch, measurement, and iteration. Execute campaigns across channels including email, paid media, ABM-style outreach, landing pages, and basic lifecycle programs. Write and edit campaign copy; partner with or directly manage lightweight design and creative execution. Operate and manage marketing tools and systems (CMS, paid platforms, segmentation, analytics) required to launch and monitor campaigns. Support account-based marketing efforts by executing campaigns against defined enterprise account lists. Partner closely with Sales to ensure campaigns align with active outreach, messaging, and pipeline goals. Monitor performance, surface insights, and support rapid test-and-learn cycles with clear pass/fail criteria. Contribute tactical input to campaign design, channel selection, and execution strategy based on hands-on experience. Maintain high execution velocity in a lean environment where speed, clarity, and iteration matter more than perfection. Essential Qualifications for this position include: 4+ years of professional work experience in B2B marketing, with meaningful hands-on campaign execution responsibility Prior professional work experience executing demand generation or growth marketing campaigns (not just planning or managing agencies) Copywriting and messaging skills for B2B audiences Prior professional work experience working across multiple channels, including email and paid media Ability to work directly in marketing tools and systems (CMS, paid platforms, analytics, segmentation tools) Ability to operate independently, prioritize effectively, and ship work in a fast-paced environment Collaboration skills and ability to work closely with Sales and cross-functional partners Preferred Qualifications for this position include: Prior professional work experience supporting enterprise or mid-market B2B sales motions Prior professional work experience with account-based or targeted outbound-aligned marketing programs Prior professional work experience in a startup or high-growth organization Knowledge of experimentation frameworks and performance-driven marketing Prior professional work experience working in a low-brand or category-creating environment This is an in-office work opportunity and our team operates from the Washington, DC office (located at L and 15th St. NW) 5 (five) days per week. State Affairs offers competitive compensation and a comprehensive benefits package to employees. The salary range for this role as it is posted is $110,000 to $145,000 for candidates working from the State Affairs office in Washington, DC. The final job level and total compensation will be determined based on the education, qualification, knowledge, skills, ability, and experience of the final candidate(s), and calibrated against relevant market data and internal team equity. Benefits listed in this posting may vary depending on the nature of your employment with State Affairs. Candidates must be authorized to work in the United States without the need for current or future company sponsorship. State Affairs is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. State Affairs does not discriminate against applicants on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national origin, veteran status, disability, or any other protected characteristic in accordance with federal, state, and local law. State Affairs is committed to providing reasonable accommodations for qualified individuals with disabilities as they go through our job application and interview process. If you need assistance or an accommodation due to a disability, you may contact us at jobs@stateaffairs.com By submitting your application, you affirm the content contained therein is true and accurate in all respects. Please note that prior to employment, State Affairs will obtain background checks for employment purposes that may include, where permitted by law, the following: identify verification, prior employment verification, personal and professional references, educational verification, and criminal history. For certain roles, further background checks covering additional information and activities may be initiated. "By clicking "Submit Application" you are consenting to the use and retention of the information you have provided as set forth in the State Affairs Privacy Policy.

Responsibilities

The Growth Marketing Manager will own the end-to-end execution of B2B marketing campaigns across various channels, including email, paid media, and ABM-style outreach, from concept through measurement and iteration. This role involves writing copy, managing marketing tools, supporting enterprise account efforts, and closely partnering with Sales to align campaigns with pipeline goals.