A LITTLE BIT ABOUT US:

NutraChamps is a fast-growing health and wellness brand with a diverse catalogue of over 90+ products committed to supplying the best in nutritional supplements. In just over 8 years of operations, we have shot to the top of Amazon’s marketplace and continue to grow on and off the platform. Recognized as one of the Top 50 fastest-growing companies in Canada, published in the Globe & Mail Magazine’s 2019 & 2021 lists, as well as a Great Place to Work certified.
But we aren’t just building a company: we’re building a team. Our workspace is inviting, collaborative, engaging, and brimming with energy. Within our tight-knit team, you’ll feel the impact you’re making each day and be directly responsible for our company’s continued growth. Be a valued part of company decisions and make a tangible difference in our mission to provide our customers with accessible and affordable ways to better their health.
When you join the NutraChamps family, you don’t just get a job – you get a purpose.
We’re looking for a performance-obsessed marketer based at our Toronto headquarters. If you’re passionate about health and wellness, D2C growth, TikTok trends, and leading high-impact campaigns – we want to hear from you.

JOB OVERVIEW:

We’re looking for a Growth Marketing Manager to take full ownership of performance marketing and growth for TikTok Shop and our D2C Shopify website. This is a hands-on leadership role where you’ll be responsible for executing high-impact marketing campaigns, optimizing customer acquisition, and driving repeat purchases across our owned channels.
You’ll also lead and support our Social Media Coordinator, ensuring organic and paid marketing efforts are aligned to drive brand awareness, engagement, and sales across our owned channels.

Primary Duties and Responsibilities (If this gets your wheels turning, apply now):

• Own and scale TikTok Shop marketing strategy and performance execution.
• Lead growth strategy for NutraChamps.com (Shopify), with a focus on conversion rate optimization, paid media, email/SMS, upsell flows, and customer retention.
• Manage and mentor the Social Media Coordinator – oversee organic social content strategy, influencer collaborations, and community engagement.
• Plan and execute product launches, site-wide promotions, and seasonal sales events.
• Manage all paid acquisition efforts across TikTok, Meta, and Google Ads.
• Collaborate with influencers and creators to develop UGC and high-converting TikTok content.
• Develop and monitor funnel strategies for both TikTok and D2C to maximize LTV and AOV.
• Analyze site behavior, campaign performance, and customer data to drive continuous improvement.
• Own email and SMS marketing strategies using Klaviyo or similar tools, including campaign planning, A/B testing, and flows.
• Coordinate with creative, operations, and product development teams to align marketing with inventory, timelines, and brand messaging.
• Research and implement new tools, trends, and tactics to stay competitive in the D2C space.

QUALIFICATIONS:

• 3+ years of eCommerce marketing experience, with a strong focus on TikTok Shop and D2C Shopify performance marketing.
• Proven track record of scaling TikTok Shop sales to 7 figures and driving measurable growth through D2C initiatives.
• Advanced experience with Meta Ads, Google Ads, Shopify, Klaviyo, and TikTok’s ad platform.
• Familiarity with conversion rate optimization tools (e.g., Hotjar, Google Optimize, etc.) and A/B testing methodologies.
• Experience managing or mentoring junior marketers or coordinators.
• Highly analytical and metrics-driven with strong attention to detail.
• Creative mindset with an eye for branding, design, and social storytelling.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• A hunger and motivation to drive meaningful growth.

• Own and scale TikTok Shop marketing strategy and performance execution.
• Lead growth strategy for NutraChamps.com (Shopify), with a focus on conversion rate optimization, paid media, email/SMS, upsell flows, and customer retention.
• Manage and mentor the Social Media Coordinator – oversee organic social content strategy, influencer collaborations, and community engagement.
• Plan and execute product launches, site-wide promotions, and seasonal sales events.
• Manage all paid acquisition efforts across TikTok, Meta, and Google Ads.
• Collaborate with influencers and creators to develop UGC and high-converting TikTok content.
• Develop and monitor funnel strategies for both TikTok and D2C to maximize LTV and AOV.
• Analyze site behavior, campaign performance, and customer data to drive continuous improvement.
• Own email and SMS marketing strategies using Klaviyo or similar tools, including campaign planning, A/B testing, and flows.
• Coordinate with creative, operations, and product development teams to align marketing with inventory, timelines, and brand messaging.
• Research and implement new tools, trends, and tactics to stay competitive in the D2C space