Growth Marketing Manager

at  Up World

Growth Marketing Manager | £37-56k | Brand Hackers
We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we’re a team of passionate professionals who eat, sleep, and breathe branding and marketing.
Our diverse team of experts covers all marketing mix elements, from performance and social media to web development and beyond and with over 200 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.
We’re 4 years old and have grown from just 2 of us to 20 people with some case studies we’re really proud of and a bit of a reputation (even if we say so ourselves).

EXPERIENCE/SKILLS:

• Proven success in growth management, particularly for DTC brands, with a focus on customer acquisition and revenue growth.
• Excellent analytical skills with the ability to use data to optimise performance and inform strategic decisions.
• Exceptional communication skills, with an ability to build and maintain client relationships.
• Hands-on experience with marketing platforms like Google Analytics, Meta Ads Manager, and tracking software.
• Familiarity with SEO techniques and A/B testing to optimise campaign funnels and customer journeys.
• Experience managing and mentoring a team, with a focus on development and performance improvement is preferred.
• Background working in fast-paced startup or agency environments is a plus.

THE ROLE: GROWTH MARKETING MANAGER

The Growth Manager at Brand Hackers will play a pivotal role in accelerating our brands’ commercial growth by devising, implementing, and optimising growth marketing strategies.
You’ll predominately be focused on driving growth through data-driven campaigns, customer acquisition, retention strategies, and innovative marketing solutions - with a strong focus on Performance Marketing channels.
The ideal candidate is a strategic thinker with a robust understanding of digital channels, capable of managing a small team and driving our brands’’ businesses forward in a fast-paced, startup environment.

RESPONSIBILITIES:

• End to end campaign ownership: Take full ownership of campaign planning, execution, and performance analysis to drive growth for predominately DTC brands, across key platforms such as Google, Meta and TikTok.
• Data-driven decision making: Use insights from performance metrics and wider dashboards to inform strategies, optimise campaigns, and identify opportunities for innovation and improvement.
• Collaboration & stakeholder management: Work closely with cross-functional teams, including Brand Founders and internal teams to align campaign objectives and deliver impactful results.
• Innovation & Testing: Develop and implement testing plans to refine strategies and keep campaigns forward-thinking and effective.
• Account management: Develop and maintain strong client relationships by consistently delivering results and providing strategic growth advice.
• Agency growth: Identify and execute upsell and cross-sell opportunities across your brands