Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!

ABOUT THE ROLE

Vidyard is seeking a Growth Marketing Manager to join our Marketing team. Reporting to the Director of Demand Generation, you’ll play a key role in scaling organic user acquisition and driving website conversion through experimentation, personalization, and collaboration.
In this role, you’ll work cross-functionally with product, design, analytics, and development teams to execute strategic growth initiatives. You’ll own SEO performance, CRO and experimentation, and the product lifecycle to accelerate user acquisition and grow PLG revenue.
This is an opportunity to make a measurable impact across acquisition, engagement, and retention, while bringing creativity, experimentation, and insight to Vidyard’s growth engine.
We believe this role is perfect for someone who thrives at the intersection of analytics, UX, innovation and customer obsession, particularly in applying AI to solve complex marketing challenges at scale.
This is a remote role open to candidates located in Canada and the United States, please ensure you’re applying to the right posting based on your location.

WHAT YOU’LL BRING TO THIS ROLE

• 3-5+ years of experience in growth, digital, or performance marketing within a PLG self-serve SaaS environment.
• Proven track record leading end-to-end growth initiatives that resulted in double-digit increases in organic traffic and conversion rates.
• Experience developing SEO strategies that ranked key pages on page one of Google and materially increased sign-ups or leads.
• Deep hands-on experience designing and executing statistically significant A/B or multivariate tests using VWO, Optimizely, or similar platforms.
• Strong command of Heap, MixPanel or Google Analytics to uncover user behavior patterns and inform test design or segmentation.
• Experience implementing at least one AI-based tactic (e.g., content generation, personalization engines, predictive tools) that improved growth outcomes or reduced manual effort.
• Strong collaborator with a track record of working across product, sales, and marketing teams to deliver initiatives that align with company goals.