YOUR NEXT ADVENTURE AWAITS HERE

Novagraaf is a European leader in intellectual property law, with a team of highly recognized attorneys and consultants specialized in trademarks, patents, and IP strategy. Our firm is trusted by leading corporations and innovative companies worldwide to safeguard and maximize the value of their intellectual property.
Novagraaf is part of Questel group, which combines the agility of a startup with the resources of a structured group of over 2000 employees in over 30 countries.
As our new Growth Marketing Specialist, you will play a key role in shaping the reputation and client acquisition strategy of our firm across the Netherlands, Germany and the UK. You will design and execute impactful marketing campaigns that reinforce our leadership position and attract high-profile clients seeking the very best in IP advisory.

• Drive marketing campaigns to strengthen brand reputation and visibility in key markets.
• Build thought leadership programs by showcasing our attorneys’ expertise (articles, events, webinars, media contributions).
• Engage top-tier audiences such as General Counsels, IP Directors, and C-level executives with targeted campaigns.
• Define a clear and consistent editorial line tailored to our expert B2B audience
• Propose, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts, etc.).
• Ensure coherent and targeted multichannel content distribution (website, SEO, emailing, social media, sales enablement…)
• Set up an editorial calendar and ensure deliverable tracking
• Develop strategic digital and offline initiatives aligned with the firm’s reputation for legal excellence.
• Monitor and report on the impact of campaigns, focusing on client engagement and lead quality.