Growth Marketing Specialist at Zitec

Bucharest, , Romania -

Full Time

Start Date

Immediate

Expiry Date

30 Mar, 26

Salary

0.0

Posted On

30 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Growth Marketing, Performance Marketing, Integrated Campaigns, Lead Generation, Demand Generation, Pipeline Metrics, CRM Tools, Marketing Automation, Analytical Skills, Content Development, Messaging Strategy, Market Intelligence, Collaboration, Experimentation, A/B Testing

Industry

Software Development

Description

As a Growth Marketing Specialist at Zitec, you will be responsible for designing, executing, and optimizing integrated growth programs that directly contribute to pipeline growth, revenue impact, and market positioning. You will work closely with Sales, Business Line Directors, Brand & Communications, and Growth Leads, translating business objectives into scalable marketing initiatives across the full funnel: awareness, demand, conversion, and retention. This role requires a strong mix of strategic thinking, execution capability, analytical mindset, and cross-functional collaboration. Our promise: We support your career growth through continuous learning, coaching, and mentorship programs; We promise you a feedback-driven culture that inspires healthy communication; A friendly, professional, and supportive team is waiting for his new teammate; A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc) is ready to welcome you; A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us; We designed benefits that give you the power to create balance in life, on and off work. As a Growth Marketing Specialist, you will: Growth programs & campaign execution Design and execute integrated growth programs aligned with business and pipeline objectives; Plan and run multi-channel campaigns (paid, owned, earned) across the full funnel; Support ABM initiatives (1:1, 1:few, 1:many) together with Sales and Business leads; Ensure campaigns are executed on time, within scope, and aligned with agreed KPIs. Funnel, conversion & performance Optimize conversion across funnel stages (MQL → SQL → Opportunity); Monitor and improve funnel efficiency using data and insights; Use CRM and marketing automation tools to support lead nurturing and scoring; Contribute to performance reporting attribution analysis. Content & messaging strategy Content development, aligned to funnel stages (case studies, landing pages, emails, webinars, presentations); Ensure messaging is relevant for target industries, buyer personas, and business priorities; Collaborate with Brand & Communications to ensure consistency and clarity. Market & industry intelligence Collect and synthesize market, competitor, and industry insights; Translate insights into actionable recommendations for campaigns and positioning. Collaboration & delivery Work cross-functionally with Growth Marketing & Sales, Business Lines, and Brand teams; Align marketing initiatives with sales priorities and revenue targets; Ensure transparency, clear communication, and shared ownership across teams. Experimentation & continuous improvement Test new approaches, channels, and ideas using a structured experimentation mindset; Analyze results, extract learnings, and iterate; Contribute to improving processes, frameworks, and ways of working. What about you? Experience & skills 5+ years of experience in B2B marketing, growth marketing, or performance marketing; Experience working with integrated campaigns and full-funnel strategies; Strong understanding of lead generation, demand generation, and pipeline metrics; Hands-on experience with CRM and marketing automation tools (HubSpot, Zoho, Salesforce, etc.); Solid analytical skills and ability to work with data, dashboards, and performance reports; Ability to write and document B2B industry-focused marketing content; Familiarity with AI-enabled marketing tools and workflows. Mindset & competencies Strong ownership mentality and accountability for results; Ability to balance strategic thinking with hands-on execution; Clear communicator, able to align multiple stakeholders; Curious, structured, and solution-oriented; Comfortable working in a fast-moving, high-responsibility environment. Nice to have Experience with ABM programs; Exposure to multi-industry B2B environments; Experience with experimentation frameworks and A/B testing. What we offer: The opportunity to work on complex B2B growth challenges, not just campaigns; Real ownership over programs that impact pipeline and revenue; A collaborative environment with strong alignment between marketing, sales, and leadership; Exposure to multiple industries and international projects; Flexible hybrid setup and a culture built on trust, transparency, and responsibility; Continuous learning and professional growth, supported by experienced leaders. If you think this role is a fit for you, let us get to know you better! There are a couple of steps left: A get-to-know-you HR Discussion with a recruiter to understand your background and expectations; A practical assessment designed to reflect real challenges from the role; A chat with our Marketing Director to explore your experience in growth, strategy, and execution; A final discussion with the Marketing Director and the Growth Chief Officer/Business Line Director, where we align on impact, collaboration, and long-term fit. Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.

Responsibilities

Design and execute integrated growth programs aligned with business objectives. Optimize conversion across funnel stages and ensure campaigns are executed on time and within scope.