We’re very proud of our achievements:
In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!
We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

YOU’LL BE RESPONSIBLE FOR:

• Developing and implementing data-driven strategies to drive revenue growth for our subscription-based products across in-app placements, push and email.
• Being a lead for a growth team of 8, including analysts, operations managers, release managers, and designers, while also directly managing 2 growth managers.
• Defining and executing strategies to target high-value audience segments based on demographics, behavior, and user preferences, delivering personalised communications and monetisation incentives.
• Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage.
• Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.
• Utilising analytics tools and platforms to monitor, measure, and report on KPIs related to customer acquisition, conversion, retention, and revenue.
• Delivering actionable insights and recommendations derived from data analyses.
• Collaborating in developing requirements to enhance the capabilities of Flo’s CRM and personalisation engine, supporting the team’s marketing initiatives.
  

  LI-JC1 #LI-Hybrid

Salary ranges may vary depending on your skills, competencies and experience.