CANDIDATES MUST HAVE EXPERIENCE WITH SUBSCRIPTION SERVICES.

We are seeking a seasoned and entrepreneurial Growth Product Manager to help drive and scale lifecycle marketing efforts . In this highly cross-functional role, you’ll focus on building seamless, scalable customer experiences across the full subscription journey — from acquisition and onboarding to engagement, retention, and winback. This is a unique opportunity to work across multiple products and services, shaping how we engage millions of customers across our ecosystem.

DESCRIPTION

• Own and optimize the customer journey across subscription lifecycle touchpoints — including acquisition, onboarding, engagement, retention, and winback
• Drive awareness and adoption of new capabilities across marketing teams through structured education and campaign enablement
• Collaborate closely with design, engineering, analytics, QA, operations, business development, and marketing to build scalable, data-informed solutions
• Partner with Customer Lifecycle and Marketing Services teams to define requirements and prioritize marketing capabilities across services
• Lead end-to-end initiatives: identifying business problems, gathering requirements, consolidating input from diverse stakeholders, and delivering high-impact outcomes
• Define KPIs and measure performance of experiences, marketing flows, and growth campaigns with an eye toward optimization
• Balance creative thinking with operational rigor — able to deliver highly visible projects while adapting to changing priorities
• Serve as a voice of the customer — helping translate insights into product experiences and marketing campaigns that resonate
• Support multiple cross-functional efforts simultaneously, surfacing blockers early and keeping teams aligned

KEY QUALIFICATIONS

• 7+ years of experience as a product manager in B2C growth or lifecycle marketing; experience with subscription services or streamers is a plus
• Proven success driving growth in subscription and recurring revenue models
• Strategic mindset with strong storytelling and presentation skills; able to distill complexity and rally teams around a shared vision
• Adept at navigating ambiguity, aligning multiple stakeholders, and driving solutions across business, marketing, and design
• Experience working in matrixed environments, driving alignment and progress across marketing, product, and engineering teams
• Strong execution skills — able to move quickly, iterate, and execute with minimal overhead
• Demonstrated ability to hear pain points, shape strategy, and translate them into scalable solutions

• Direct focus on product growth marketing in a subscription ecosystem
• Blend of creative work — less technical, more strategic and cross-functional