Growth Product Marketing Manager at Questrade Inc

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

02 May, 26

Salary

150000.0

Posted On

01 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Growth Marketing, Performance Campaigns, Promotional Programs, A/B Testing, Conversion Optimization, Cohort Analysis, Project Management, Cross-Functional Collaboration, Data Analysis, Customer Insights, Campaign Strategy, Financial Services Regulations, Creative Problem-Solving, Analytics Tools, Market Opportunities

Industry

Financial Services

Description

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of. At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences. This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG. What’s in it for you as an employee of QFG? Health & wellbeing resources and programs Paid vacation, personal, and sick days for work-life balance Competitive compensation and benefits packages Work-life balance in a hybrid environment with at least 3 days in office Career growth and development opportunities Opportunities to contribute to community causes Work with diverse team members in an inclusive and collaborative environment This job posting is for an existing vacancy. We’re looking for our next Growth Product Marketing Manager. Could It Be You? We're looking for a growth-focused Product Marketing Manager who thrives at the intersection of product and performance marketing. In this role, you'll drive customer acquisition, activation, and engagement through product-led growth initiatives that turn our brokerage and investment products into powerful growth engines. You'll own the strategy and execution of high-impact campaigns—promotional offers, contests, and in-product experiences—that accelerate new account openings, first trades, and ongoing trading activity. This is a role for someone who loves experimentation, lives in the data, and knows how to turn customer insights into scalable growth strategies. You won't just support campaigns, you'll architect them from concept through execution, with relentless focus on conversion, retention, and ROI. Need more details? Keep reading… In this role, responsibilities include but are not limited to: Campaign Strategy & Execution: Ideate, develop, and execute product-led growth campaigns including transfer bonuses, cashback offers, trading credits, referral programs, contests, and limited-time promotions. Own the full campaign lifecycle from concept and creative brief through launch, optimization, and post-mortem analysis. Adoption & Activation Strategy: Design programs that drive key customer behaviors including account funding, first trades, platform feature adoption, and transition from single-product to multi-product usage. Identify friction points in activation funnels and partner with Product, Growth Marketing, and Data teams to test solutions and drive improvements. In-Product Growth Opportunities: Collaborate with Product teams to identify and activate growth levers within the trading platform and customer experience. Design behavioral triggers, onboarding flows, and feature discovery experiences that drive deeper engagement. Testing & Optimization: Build rapid experimentation frameworks to validate campaign concepts, messaging variations, offer mechanics, and channel strategies. Run A/B tests, analyze results, and scale winning approaches while killing underperformers quickly. Cross-Functional Partnership: Work hand-in-hand with Product, Growth Marketing, Brand, Analytics, Legal, and Compliance teams to bring campaigns from ideation to market. Navigate regulatory requirements while maintaining campaign creativity and impact. Performance Analysis: Define success metrics for each campaign including acquisition cost, conversion rates, customer lifetime value impact, and incremental revenue. Create dashboards, track performance, and communicate insights and recommendations to stakeholders. Competitive Intelligence: Monitor promotional activity across Canadian brokerages and identify market opportunities for differentiation. Maintain awareness of industry trends, regulatory changes, and customer expectations. Calendar Management: Own the promotional calendar, balancing always-on programs with seasonal moments and product launches. Ensure campaigns are strategically timed and don't cannibalize each other. So are YOU our next Growth Product Marketing Manager? You are if you… Have 5+ years of product marketing experience with demonstrated focus on growth marketing, performance campaigns, or promotional programs Have a proven track record of designing and executing campaigns that drive measurable customer acquisition, activation, or revenue growth Understand product-led growth principles and have experience implementing PLG strategies in consumer or fintech products Are highly analytical—comfortable with A/B testing, conversion optimization, cohort analysis, and growth metrics Are a creative problem-solver who can identify growth opportunities within product experiences and customer journeys Move quickly from ideation to execution while maintaining quality, compliance, and brand integrity Have strong project management skills and can juggle multiple campaigns simultaneously without dropping balls Are collaborative and skilled at influencing cross-functional partners including product managers, engineers, designers, and compliance teams Are comfortable with analytics tools like Google Analytics, Amplitude, Mixpanel, or similar platforms Understand financial services regulations related to promotional offers and marketing compliance (or are eager to learn) Additional kudos if you… Have experience in fintech, brokerage, or consumer finance Compensation Information: Base salary range: $120,000 - $150,000 The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles. Sounds like you? Click below to apply! #LI-LB1 #LI-Hybrid At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us. Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

Responsibilities

The Growth Product Marketing Manager will drive customer acquisition, activation, and engagement through product-led growth initiatives. Responsibilities include campaign strategy and execution, adoption and activation strategy, and performance analysis.