Responsibilities
About the Team: The Growth team at TikTok MENA plays a critical role in scaling the business across existing and emerging client segments. We partner closely with mid-market clients to drive measurable outcomes through innovative, data-driven marketing solutions. As we continue to expand, we are looking for a high-performing Sales Lead to drive growth across the Retail vertical. As a Sales Lead for the Growth team, you will lead a team of Client partners focused on helping our advertisers grow on TikTok. You will guide the team, own strategic client relationships, and drive adoption of TikTok’s ad solutions to help businesses achieve their goals on our platform. Key Responsibilities: - Lead a high-performing team focused on growing a portfolio of mid-market clients of the retail industry - Develop and execute a scalable GTM and sales strategy for the retail vertical, aligned with TikTok’s business priorities. - Provide coaching, mentorship, and career development support to direct reports to build a world-class team. - Partner cross-functionally with Marketing, Product, Operations, and Solutions teams to deliver tailored client solutions and scaled programs. - Identify market opportunities, client needs, and business trends to inform strategic initiatives. - Deliver compelling presentations and product education to drive client adoption of TikTok’s advertising offerings. - Foster a culture of accountability, collaboration, experimentation, and innovation. - Maintain strong operational rigor, including accurate forecasting, pipeline management, and performance reporting. - Represent TikTok at industry events and client engagements to elevate brand presence and thought leadership in the retail industry.
Qualifications
Minimum qualifications: - At least 5+ years of direct experience in digital media sales, business development, or client acquisition, including 2+ years leading high-performing sales teams. - Proven track record of exceeding sales targets and driving consistent revenue growth. - Strong leadership, communication, and organizational abilities, with a data-driven approach to decision making. - Deep understanding of digital marketing, performance advertising, and brand-building strategies; thrives in fast-paced, dynamic environments. - Given the nature of the region and business this talent will be supporting, Arabic and English language skills are required. Preferred qualifications: - Experience working within the focus vertical, with a strong understanding of eCommerce trends across MENA. - Familiarity with TikTok’s advertising products and solutions is a plus. - Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
Job Information
About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Please refer the Job description for details