GROWTH STRATEGY LEAD - PUBLIC NECTAR

Role: Growth Strategy Lead
Function: Growth Strategy, Performance Media Buying, Creative Strategy
Reports to: Head of Operations
Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning
KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells
Department: Growth Strategy
Location: Remote (UK-based)
Employment Type: Full-time, Permanent
Experience Level: Senior-level (4+ years)

ESSENTIAL EXPERIENCE

• Minimum 4 years of hands-on experience managing paid media campaigns across Meta, Google, TikTok, or other major platforms
• Deep understanding of acquisition channels, landing pages, eCommerce best practices, and growth levers
• Proven track record in producing accurate forecasts and developing data-driven growth strategies
• Strong grasp of creative ideation, data-backed execution, and comprehensive performance analysis
• Experience leading cross-functional teams and aligning creative and media strategies for maximum impact

STRATEGIC AND ANALYTICAL SKILLS

• High proficiency in Shopify, Triple Whale, Motion, and other eCommerce analytics tools
• Advanced understanding of performance metrics including CAC, MER, LTV, ROAS, and payback periods
• Ability to develop comprehensive growth forecasts, budgets, and strategic marketing calendars
• Experience with attribution and measurement frameworks to improve signal clarity and decision-making
• Strong pattern recognition skills for identifying growth opportunities and potential challenges

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving.
Public Nectar is one of the fastest-growing performance marketing agencies for D2C brands in the UK. We’re built on the core values of winning with integrity, full ownership, and relentless growth. With a team of 29 passionate professionals, we’ve helped brands across fashion, lifestyle, and consumer goods scale rapidly through data-driven performance marketing.