The GTM Marketing Manager – Energy and Transportation is responsible for developing and executing go-to-market (GTM) marketing strategies for the energy and transportation (E&T) industries with a heavy focus on electric utilities, data centers, and oil & gas sectors. This role combines strategic market analysis with field-level execution, ensuring that campaigns are aligned with growth opportunities, competitive positioning, and customer needs.
As a critical link between corporate marketing, sales, rental operations, service, and OEM partners, this role ensures that marketing initiatives are data-driven, industry-specific, and growth-oriented, driving awareness, demand generation, fleet utilization, and aftermarket revenue.

EDUCATION:

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

EXPERIENCE:

• 6–8 years of B2B marketing experience, ideally in the energy industry—electric utility, oil & gas, data centers, or related industries.
• Proven experience in market analysis, opportunity assessment, and competitive intelligence.
• Proven experience in customer research – conducting interviews, designing surveys, assessing net promoter scores (NPS), and so forth.
• Strong knowledge of E&T equipment and industry dynamics in construction and mining.
• Experience in field marketing, vertical-specific campaigns, and GTM execution.

SKILLS AND COMPETENCIES:

• Skilled in CRM and marketing automation platforms (Salesforce, Pardot, HubSpot).
• Excellent project management and organizational skills; ability to manage multiple campaigns simultaneously.
• Strong written, verbal, and presentation communication skills.
• Willingness to travel regularly to job sites, branch locations, customer events, and trade shows.
• Strategic thinker with the ability to translate business goals into actionable marketing plans.
• Customer-focused mindset with experience creating targeted vertical campaigns.
• Ability to collaborate effectively across sales, service, rental, and corporate teams.
• Data-driven with strong skills in campaign measurement and ROI reporting.
• Creative problem solver who can tailor messaging to diverse audiences.

Please refer the Job description for details