GTM Subscriptions specialist at Toyota Motor Europe

Zaventem, Flemish Brabant, Belgium -

Full Time

Start Date

Immediate

Expiry Date

02 Sep, 26

Salary

0.0

Posted On

04 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Subscription Management, Digital Monetization, Market Analysis, Competitive Pricing, Customer Acquisition, B2B Sales, B2C Marketing, Stakeholder Management, Negotiation, Connected Car Ecosystems, Performance Analysis, Product Marketing, Partner Enablement, Consumer Technology Trends, PDCA

Industry

Automotive

Description

In a nutshell You will support Toyota’s shift to a mobility company by managing and growing connected service subscriptions across Europe. This includes launching go-to-market strategies, driving customer adoption through marketing campaigns, analyzing performance gaps and fixing them, and defining competitive pricing based on market trends and customer insights. Company Information TOYOTA is one of the world’s largest automobile manufacturers and a leading global corporation. Founded in 1937. Toyota now sells vehicles in 170 countries and employs over 350.000 people. Based in Brussels, Belgium, and staffed by 2.700 people and more than 60 nationalities, Toyota Motor Europe (TME) handles the wholesale marketing of Toyota and Lexus vehicles, parts & accessories, and manages Toyota’s European R&D, manufacturing, and engineering operations. We are excited to be transforming into a mobility company focusing on bringing even more happiness to our customers through various mobility solutions. Your team and your responsibilities Function/team description Toyota's ambition and vision involve transitioning into a mobility company that provides continuously improved mobility solutions for everyone. In pursuit of this goal, Toyota R&D4 Connected Technologies, headquartered in Brussels, takes responsibility for devising, planning and executing the European strategy for connected, multimedia, and mobility services. Your responsibilities: (1) The implementation of subscriptions in all NMSCs Define and execute the GTM strategy for connected services available in the app and multimedia incl. enablement materials, pitch decks, and marketing plans for all internal & external partners in the process (also local headquarters) and communication campaigns towards end customers (email, in-app messaging, push notifications, etc.) to drive conversions. (2) The investigation of the subscription gaps vs target Product per product analyse the subscription gaps, identify the root cause, propose countermeasures, perform necessary investigation, pdca , conduct survey analysis, email campaigns (3) Commercialization Strategy ·Analyse the price trend in the markets, check customer research, benchmark competition pricing, propose the pricing based on the findings and discussion with local markets Your Profile You demonstrate strong communication skills and the ability to negotiate effectively while building consensus among stakeholders. You have a solid understanding of connected car ecosystems, digital app monetization, and consumer technology trends. You bring experience in go-to-market activities, product sales or marketing, and managing or developing paid subscription or digital commercial offerings. You have experience managing digital services in automotive, mobility, or telecom industries, and ideally have supported the launch or growth of subscription models (freemium, tiered pricing, trials, etc.). You are familiar with both B2C customer acquisition strategies and B2B sales approaches, including partner enablement, which is considered a strong asset. We offer We offer a dynamic multicultural work environment with broad opportunities to learn every day and exciting career pathways that help you explore different disciplines or areas of expertise. Your benefits: Competitive salary package based on your experience, including a bonus plan depending on individual and/or company results; Flexible reward plan that will allow you to personalise part of your reward plan and balance it in line with your priorities by opting for extra insurance, more mobility options (bike lease), extra holidays and more; Meal and eco vouchers; Insurance package (medical, life, disability, pension); Extra paid holidays (Toyota days, seniority days…) above the legal holidays. More can be added through our flexible reward package; Flexible working hours and hybrid working (homeworking, 20 days from abroad); Interesting car lease formulas and discount when buying a Toyota or Lexus; Various company discounts – Exceptional terms and prices on products and services from your favourite brands and retailers; Company restaurant – Warm dishes, salads and desserts daily, including Japanese and traditional Belgian specialties, as well as a vegan/vegetarian option; Sport facilities – Tennis, squash, volleyball, football and softball pitches are available at various Toyota sites; Team building activities and other personnel related events; Programs to support your physical and social well-being. A truly diverse, equitable and inclusive workplace At Toyota Motor Europe, we are committed to providing equal employment opportunity to all. All our recruitment decisions are based on the individual and their qualifications along with the job requirements. The selection process is without regard to nationality, sexual orientation, gender identity or expression, age, religion, ethnicity, disability or other personal characteristics. We do not tolerate harassment or discrimination as our individual experiences and overall diversity is our key strength. Together we have the power to make a positive change and go beyond the ordinary. If you need any specific consideration for the interview process due to disability or any other reason, please let the recruiter know.

Responsibilities

Manage and grow connected service subscriptions across Europe by executing go-to-market strategies and driving customer adoption. Analyze subscription gaps and define competitive pricing based on market trends and customer insights.