Key Responsibilities

*Develop and execute national sales strategy for tools, lifting equipment, and garage products.

*Manage relationships with distributors, wholesalers, and key accounts (hardware chains, auto aftermarket, industrial supply).

* Identify new business opportunities in the B2B traditional channel.

*Achieve annual revenue and profit growth targets.

* Lead sales presentations, negotiations, and contracts.

*Monitor market trends and competitor activities.

• *Provide regular reporting to regional/global leadership.