HCP Marketing Director - ATTR at AstraZeneca

Wilmington, Delaware, United States -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

233538.0

Posted On

16 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, HCP Marketing, Consumer Marketing, Clinical Messaging, Cross-Channel Marketing, Value Proposition Development, Multi-channel Engagement, Thought Leader Influence, Data Analysis, Budget Management, Performance Optimization, Key Opinion Leader Cultivation, Digital Marketing, Forecasting, Market Trend Anticipation, Negotiation

Industry

Pharmaceutical Manufacturing

Description

Location: Wilmington, DE (Onsite/Hybrid) At AstraZeneca, we turn ideas into life‑changing medicines. We think boldly, work collaboratively, and harness the power of science to transform patient outcomes. Join us as HCP Marketing Director – ATTR, where you will help shape the future of the CVRM therapeutic area and drive high‑impact marketing strategy across both HCP and Consumer segments. In this role, you will lead the definition, design, execution, and measurement of the brand strategy for ATTR, an inherited form of amyloidosis caused by abnormal transthyretin proteins. You will partner extensively with Global Brand Teams, Insights & Analytics, Market Access, Medical, Commercial Operations, and Sales to optimize brand performance and customer engagement. This role reports to the Sr. Director of Marketing. Role Overview The HCP Marketing Director will serve as the strategic driver for the ATTR brand across all customer segments. You will lead clinical messaging, cross‑channel marketing strategy, and performance optimization, ensuring integrated execution across the business. This includes guiding value proposition development, multi-channel engagement, and thought leader influence to advance brand goals. Main Duties and Responsibilities Serve as the clinical messaging expert, providing strategic direction and ensuring scientific clarity across brand communications. Lead the articulation of an end-to-end value proposition for the brand and ensure alignment across HCP and Consumer channels. Manage the end‑to‑end brand budget, applying commercial rigor and ensuring accurate financial oversight. Analyze qualitative and quantitative data to assess performance and translate insights into meaningful optimizations. Enhance engagement strategies for key accounts; measure impact to drive growth and retention. Influence partners and lead cross‑functional collaboration to achieve brand KPIs and strategic imperatives. Cultivate trusted relationships with Key Opinion Leaders (KOLs) to strengthen brand advocacy and credibility. Develop multi‑channel measurement frameworks, leveraging analytics to inform media investment and performance. Lead budgeting and forecasting processes; ensure alignment to brand priorities and ROI expectations. Anticipate market trends; partner with Global and Medical teams to deepen understanding of competitive and market dynamics. Engage influential partners to expand brand reach across priority customer segments. Design and implement data‑driven digital marketing initiatives, leveraging multi‑channel capabilities to drive growth. Lead the adoption of innovative approaches that elevate brand execution and competitive differentiation. Essential Requirements Bachelor’s Degree 5+ years of experience in pharmaceutical, healthcare, scientific, clinical, institutional, or related industries Minimum 3 years of pharmaceutical commercial experience Preferred Requirements Advanced Degree in Business, Marketing, or Science Strong presentation and negotiation skills Ability to navigate and lead through ambiguity Experience within relevant therapeutic areas Proven ability to lead and implement brand strategy Track record of delivering and exceeding strategic and operational goals Demonstrated success working across cross‑functional teams Pay Transparency / On-Site Office Policy The annual base pay for this position ranges from $190,572–$233,538 USD Annual. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life‑changing medicines. In-person working gives us the platform we need to connect, work at pace, and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. At AstraZeneca, we are driven by our commitment to deliver accelerated growth for AstraZeneca and make people's lives better. We thrive in our often-intense environment by seeking out new challenges and working toward innovative solutions. Here you can build a long-term career with global knowledge opportunities while positively impacting local communities. Ready to step up? Apply now to join our team! Date Posted 12-Feb-2026 Closing Date Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.

Responsibilities

The Director will serve as the strategic driver for the ATTR brand across all customer segments, leading clinical messaging, cross-channel marketing strategy, and performance optimization. Key duties include guiding value proposition development, multi-channel engagement, and cultivating relationships with Key Opinion Leaders to advance brand goals.