GENERAL SUMMARY:

The HCP Marketing, Sr. Manager participates in the day-to-day execution of the marketing strategy by developing marketing tactics that achieve our business objectives ensuring they are delivered to customers effectively. The Sr. Manager will execute HCP activities through peer-to-peer and non-personal promotion (NPP) channels, driving awareness and education of our approved therapies.

KNOWLEDGE AND SKILLS:

• Ability to understand key elements of brand strategy and incumbent’s role in executing that strategy within target market.
• Experience with NPP, multi-channel branded and unbranded campaigns that drive HCP awareness and engagement.
• Ability to understand market insights and implications, and translate to innovative tactics and solutions for customers.
• Proficient in MS Office applications, including PowerPoint, Excel and Word
• Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management.
• Experience in DTC pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in marketing, business, scientific area, or related field
• Typically requires 6 years of experience or the equivalent combination of education and experience
  

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• Develops/updates existing HCP marketing materials that are aligned with marketing strategy and business objectives.
• Lead branded peer-to-peer activities including speaker programs (content creation, bureau set up, etc.) and advisory boards.
• Support other critical HCP marketing initiatives and tactical execution (e.g. media planning NPP pull-through).
• Analyzes multi-channel usage metrics for performance reporting and assessing needs for future updates.
• Manages ad agencies to develop tactics in support of annual brand planning.
• Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals.