Wesgroup Equipment is a trusted and award-winning equipment dealership group with deep roots in BC and growing operations in Alberta. Through our companies, including Westerra Equipment and Williams Machinery, we serve industries including pipeline, gas, construction, utilities, environmental processing, and more.
We’re investing in our growth by creating this new sales role — focused on Horizontal Directional Drills and Environmental Equipment — offering exciting career opportunities for driven sales professionals.

• Actively pursue and develop new sales opportunities across Alberta for Universal HDD and Doppstadt environmental equipment, depending on your role.
• Build, maintain, and grow strong customer relationships by understanding client needs and providing tailored equipment solutions.
• Deliver product demonstrations and professional sales presentations to effectively communicate features and benefits.
• Prepare detailed proposals and quotations, negotiate contracts, and close deals to meet or exceed sales targets.
• Maintain accurate sales records, customer data, and activity reports within our CRM system.
• Collaborate with internal teams including service, parts, and product specialists to ensure exceptional customer satisfaction.
• Travel regularly within Alberta to meet customers and attend industry events.