Job ID: 25984
Location: Singapore, SG
Area of interest: Retail Banking
Job type: Regular Employee
Work style: Hybrid Working
Opening date: 25 Apr 2025

JOB SUMMARY

• On-Channel Campaign Strategy & Execution: Drive strategic campaign planning and execution across all owned digital channels web, app, email, etc, (excluding paid media) across all of our key Markets
• Performance Optimization & Analytics: Implement robust tracking, analyze campaign metrics CTR, conversions and optimize for ROI through A/B testing and data-driven insights.
• Generate and Distribute Actionable leads for offline teams: Develop campaign strategies to generate qualified leads for relationship managers and offline sales teams, ensuring seamless lead distribution and a feedback loop to optimize lead quality and conversion.
• Design campaign playbook beyond digital looking at total customer value across channels.
• Cross-Functional Collaboration: Partner with product, marketing, Hives and analytics teams to ensure seamless campaign delivery and alignment with business goals.
• Digital Innovation & Channel Development: Identify and implement emerging digital trends and channels to improve on-channel campaign effectiveness.
• Sales Performance Management: Utilize advanced analytics to track and optimize, performance enhance sales funnel efficiency and conversion rates
• Action able Insights: identify opportunities to activate sub segments using end to end, CVM dashboards
• Reporting: Together with RA teams Develop comprehensive dashboards to track the impact of value propositions on digital sales performance

ABOUT STANDARD CHARTERED

We’re an international bank, nimble enough to act, big enough for impact. For more than 170 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can’t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

KEY RESPONSIBILITIES

• Advocate and communicate Campaign Management Strategy to all stakeholders across the business and work across key WRB markets
• Lead the bank as the market leader and the key advocate of industry digital, mass segment and echo system related development across WRB’s key markets
• Formulate and execute the strategy to make internet/mobile as key channels for sales and engagement.
• Sales Performance Management: Utilize advanced analytics to track and optimize, performance enhance sales funnel efficiency and conversion rates
• Develop a talented, dynamic team of campaign managers in the center as well in the major markets driving acquisition via digital campaigns.

ROLE SPECIFIC TECHNICAL COMPETENCIES

• On-Channel Campaign Strategy & Execution
• Performance Optimization & Analytics
• Sales Performance Management:
• Reporting
• Cost Management
• Channel Insights