A young and growing crypto igaming startup that’s redefining the future of igaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Head of Acquisition Marketing - Crypto who can drive their brand, build their team from the ground up, and help them become a household name in the crypto gaming.

Along with a competitive salary, you will receive a range of benefits including:

• A collaborative and innovative environment with a high-energy team
• Flexible working conditions (remote work, flexible hours)
• Opportunity to lead in a cutting-edge industry and shape the future of crypto gaming

ROLE OVERVIEW:

As the Head of Acquisition Marketing, you will be the mastermind behind their strategy, responsible for scaling the brand, generating awareness, and driving user acquisition. You will bring a deep understanding of both the crypto/blockchain ecosystem and ideally the iGaming world to craft unique strategies that resonate with their target audience. This role requires someone who is entrepreneurial, creative, and capable of building and leading a high-performing marketing team.

KEY RESPONSIBILITIES:

• Develop & Execute Marketing Strategy: Own the vision, developing a comprehensive strategy that covers user acquisition, engagement, brand awareness, and customer retention.
• Team Building & Leadership: Build, mentor, and lead a results-driven team that can operate in a fast-paced, high-growth startup environment. Scale operations as the company grows.
• Brand Management: Shape and manage the brand voice, positioning, and messaging to ensure consistency across all channels. Drive awareness, credibility, and a strong community around the brand.
• Community Growth & Engagement: Lead initiatives to grow and engage our crypto and gaming communities across various platforms (Discord, Twitter, Twitch, etc.).
• Data-Driven Decision Making: Analyze market trends, user behavior, and campaign performance to refine strategies. Make data-driven decisions that maximize ROI and scale effectively.
• Partnerships & Collaborations: Identify and establish strategic partnerships with influencers, content creators, and platforms in the crypto and gaming spaces to drive growth and credibility.
• Content Strategy: Develop compelling, authentic content strategies that resonate with the target audience. Oversee the creation of materials, ad campaigns, blogs, and more.
• Token and Ecosystem Promotion: Lead efforts to promote in-game token use, NFT drops, and blockchain integrations as key differentiators in the market.