Head of Addressable Media at WPP Media

Seoul, , South Korea -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Addressable Media Strategy, Addressable TV, Addressable DOOH, Solution Development, Programmatic Buying, Business Development, Partnership Building, Data-Driven Advertising, Media Strategy, Thought Leadership, Global Collaboration, Market Insights

Industry

Advertising Services

Description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 1. Position Title: Head of Addressable Media 2. Role Overview The Head of Addressable Media is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Korean market. This role establishes and executes the Addressable Media strategy—centered on Addressable TV and Addressable Digital Out-of-Home (DOOH)—and serves as a leadership position driving the adoption of new advertising solutions and business growth. Beyond day-to-day media operations, this role aims to grow WPP Media’s Addressable Media business in Korea through the development of new ad products and solutions, partnership building, and business development. The role also works closely with global teams to successfully introduce and expand global solutions in the Korean market. Reporting line: Head of Solutions 3. Key Roles & Responsibilities Addressable Media Strategy Define and execute the Addressable Media strategy for the Korean market Develop advertising solutions based on Addressable TV and Addressable Digital DOOH Localize and apply global Addressable Media strategies to Korea Solution Development Plan and design new Addressable Media ad products and solutions Build media solutions based on programmatic buying Develop data- and technology-driven ad products Business Development & Partnerships Identify new business opportunities in the Addressable Media space Build collaboration with advertisers, IPTV/CTV operators, DOOH media owners, and AdTech partners Co-develop solutions with media and technology partners and expand the ecosystem Thought Leadership & Collaboration Collaborate with global WPP teams to apply global Addressable Media strategies in Korea Provide market insights on Addressable Media and next-generation ad solutions Train and evangelize solutions internally and to clients 4. Qualifications 12–15+ years of experience in advertising, media, or the AdTech industry Experience in programmatic media and/or addressable media Experience in Addressable TV and/or Addressable Digital DOOH Experience developing new advertising solutions or media products Experience in business development and partnership building Strong understanding of data-driven advertising and media strategy Korean communication skills (optional) 5. Collaboration & Working Conditions Key stakeholders: media planners, suppliers, AdTech companies Employment type: full-time, permanent Location: Seoul 6. Why This Role WPP Media is leading innovation in the global media industry through next-generation advertising solutions powered by data and technology. The Head of Addressable Media is a core leadership role driving the growth of the Addressable Media business in Korea, with the opportunity to collaborate with a global network and help shape a new advertising market. 7. About WPP Media WPP Media is the media division of WPP, a leading global advertising group, with the motto: “The world’s most connected media company.” With 40,000+ media professionals across 160 offices in 80 countries, WPP Media manages over KRW 8 trillion in media spend. WPP Media Solutions provides marketers with media solutions based on data, technology, supply chain capabilities, and measurement tools within WPP Media. Please read our Privacy Notice for more information on how we process the information you provide.

Responsibilities

This role is responsible for defining and executing the Addressable Media strategy in the Korean market, focusing on Addressable TV and DOOH solutions, while also developing new ad products and driving business growth.