ABOUT BOSWORTH

Bosworth is a relatively small school of approximately 200 students, the majority of whom are boarders from overseas, though the school has a small cohort of day students who benefit from being at a school that is proudly international in character. We pride ourselves on the individualised support we give to our students across all Key Stages. Staff know students well, care deeply, and are committed to doing their utmost to ensure every student thrives and attains their very best. Our high-quality teaching, excellent academic results, established university links, and caring and supportive environment are just some of the stand-out features of the school, as well as our diverse student body and central location in Northampton, at the crossroads of the United Kingdom. We pride ourselves on being a non-selective school with a proven track record of getting students great outcomes and putting them on a trajectory to success

ABOUT THE ROLE

Bosworth Independent School is seeking a highly creative, dynamic and results-driven Head of Admissions to lead our student recruitment strategy. This is a pivotal role that blends admissions leadership with proactive marketing, working at the heart of the school’s growth and profile-raising strategy. As the first point of contact for prospective families, you will be responsible for overseeing the admissions process. While around seventy percent of our pupils are drawn from the international market, you will have a particular and strong focus on increasing domestic student numbers. We believe that this is an era of growth that has huge potential, not least because at Bosworth we are fortunate to be able to: keep class sizes small (maximum 18, average 12) which means students get the attention they need to excel and which parents expect; to maintain a high number of scholarships and bursaries at a time when many independent schools are regrettably having to cut theirs and; to not have to pass on any VAT to parents. Our brand position is that we offer a very high quality education at a proudly affordable price.
You will also collaborate closely with the CATS Global sales and marketing teams to raise the profile of Bosworth both locally and internationally.
This is an exciting opportunity for an ambitious, driven and energetic professional with a keen understanding of the independent education market, excellent communication skills, and a proven track-record in sales and marketing. You will have impeccable interpersonal skills, be highly organised, able to effectively balance multiple demands on your time simultaneously and thrive on that. You will also be customer-service focused and data-literate.
You will be based in the school and be a recognisable presence about the place, taking time to shadow pupils, to drop into lessons and assemblies, and to be at as many events as possible. It is only through doing that you will quickly understand the day-to-day running of the school and its events, its ethos and educational philosophy, as well as the dynamism and globalism that characterise the place that you will be able to effectively market the school.

KEY RESPONSIBILITIES

Admissions
Lead and manage the admissions process for day and boarding students, ensuring a smooth, efficient, and welcoming experience for families.
Build strong working relationships with the CATS Global Sales and Marketing teams, working collaboratively with them to implement our growth strategy
Develop and implement strategies to increase domestic enrolment, with clear performance metrics and conversion targets.
Oversee admissions data and reporting, ensuring accurate tracking of pipeline activity, conversion rates, and yield and reporting regularly to the Headmaster and Senior Leadership Team.
Deliver an exceptional level of customer service at all stages of the admissions journey, ensuring timely and accurate responses to sales team representatives, agents and parents.
Marketing & Communications
Working with the CATS Global central Marketing team, to develop and execute a marketing plan to support admissions goals, including campaigns, print materials, events, and partnerships.
Manage the school’s social media presence across key platforms, ensuring content is engaging, captures the spirit of the school and is strategically aligned.
Work with the CATS Global sales and marketing teams to promote Bosworth in overseas markets, supporting international recruitment efforts where appropriate.
Events & Outreach
Organise and lead open events, school tours, taster days, and other events aimed at prospective students and their families.
Liaise with sales teams representatives globally to organise familiarisation trip events for agents.
Represent the school at local, national, and international education fairs, networking and community events.
Build strong relationships with local schools, agents, educational consultants, and community organisations