PRINCIPLE ACCOUNTABILITIES

Reporting into the Data & Analytical Services Director, this position aligns to the third of these areas. Their role is to lead & build Imperial’s analytics and data science ecosystem, comprising internal data science & engineering teams as well as external partners, to deliver impactful analytical products which can be utilised by markets, categories and central functions across the business for key marketing decisions.

• Strategic Leadership:Define and communicate the strategic direction for the team, aligning with the organization’s overall goals
• Portfolio Roadmap Ownership: Build a portfolio of products in line with long-term value roadmap. Update and amend the roadmap annually in line with evolving business priorities
• Arbitration & prioritization: Use a prioritization framework to arbitrate and prioritise use cases based on expected value, feasibility, and complexity
• Stakeholder Management:Build relationships with senior stakeholders to understand their needs, achieve buy-in & sponsorship for the AA program, manage demand and articulate value.
• Cross-Functional Collaboration:Work closely with other departments and teams to integrate analytics into broader business processes and decision-making.
• Global Project Oversight:Ensure the successful execution of large-scale global analytics projects, coordinating with various stakeholders. Provide expert guidance and support to delivery pods.
• Team Development:Lead and mentor a team of product managers, fostering a culture of excellence, innovation, and continuous learning.

A sample of use cases to be addressed: Pricing Optimization, Drivers-based modelling & forecasting of category sales, Portfolio Mix Optimization, TPO & MMM, Consumer journey analytics including multitouch attribution, next best action etc.

SKILLS AND EXPERIENCE REQUIRED

• Degree or higher qualification in an applied analytical field, or equivalent experience
• Experience in leading analytics or data science practices with offshore delivery partners
• Excellent communication, collaboration, and stakeholder management skills
• Demonstrated ability to drive innovation and manage change within an organization.
• Consummate experience with a wide spectrum of analytics solutions & techniques, with the ability to apply them to solve business problems.
• Strong interpersonal and relationship-building skills, to coach and nurture a team

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process

THE ROLE

A Head of Department role within Imperial’s Consumer Insights function, leading the Advanced Analytics and Data Science arm of the Data & Analytical services Team. The Head of Analytics is a strategic leadership role with ownership of the advanced analytics roadmap and supervisory responsibility for the marketing & commercial analytics CoE. This role involves setting the vision for the team, ensuring the successful management of large global analytics projects, and delivery of business value. The head will be instrumental in driving the adoption of analytics products, establishing best practices, and fostering a culture of innovation and continuous improvement.
Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation, and the Insights function is the crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage.

Within the overall function, the Data & Analytical Services team provides services that allow actionable insight to be produced. Its role is to:

• Consolidate all relevant consumer, sales and marketing data into a state-of-the-art Azure data lake
• Drive alignment & efficiency via standardised, automated reporting to the business
• Transform how we use consumer data, developing new analytical solutions and establishing best practice across the business

Reporting into the Data & Analytical Services Director, this position aligns to the third of these areas. Their role is to lead & build Imperial’s analytics and data science ecosystem, comprising internal data science & engineering teams as well as external partners, to deliver impactful analytical products which can be utilised by markets, categories and central functions across the business for key marketing decisions.

• Strategic Leadership:Define and communicate the strategic direction for the team, aligning with the organization’s overall goals
• Portfolio Roadmap Ownership: Build a portfolio of products in line with long-term value roadmap. Update and amend the roadmap annually in line with evolving business priorities
• Arbitration & prioritization: Use a prioritization framework to arbitrate and prioritise use cases based on expected value, feasibility, and complexity
• Stakeholder Management:Build relationships with senior stakeholders to understand their needs, achieve buy-in & sponsorship for the AA program, manage demand and articulate value.
• Cross-Functional Collaboration:Work closely with other departments and teams to integrate analytics into broader business processes and decision-making.
• Global Project Oversight:Ensure the successful execution of large-scale global analytics projects, coordinating with various stakeholders. Provide expert guidance and support to delivery pods.
• Team Development:Lead and mentor a team of product managers, fostering a culture of excellence, innovation, and continuous learning