Head of Advertising Performance Marketing at Fuku

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

15 Jun, 26

Salary

0.0

Posted On

17 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Paid Acquisition, Meta, Google, YouTube, Search, TikTok, CAC, ROAS, Creative Strategy, Experimentation, Data Analysis, LTV, Media Buying, AI Tools

Industry

Retail Apparel and Fashion

Description

Why Are They Awesome? - High-Scale Impact: Operates a high-scale global digital subscription business with a USD 1–2M monthly paid advertising budget. - AI-Forward: Utilizes proprietary AI solutions that automate reporting and ad uploads, allowing you to focus entirely on strategy and creative development. - Growth Mandate: Leadership is committed to performance, providing a genuine mandate to move ads in-house, optimize processes, and elevate advertising maturity. - Strong Brand: Recognized as a global leader in the EdTech/Personal Growth space with a significant international presence. Responsibilities: - Hands-on Performance: Own and personally execute the paid acquisition strategy across Meta, Google (YouTube/Search), and TikTok. - The In-House Move: Lead the transition from external agencies to internal execution, demonstrating improved CAC and ROAS. - Creative Visionary: Analyze ad accounts to identify weak messaging and propose/test new creative angles and hooks, acting as both a buyer and a creative strategist. - Lead & Elevate: Manage and mentor two Senior Media Buyers, setting a new standard for accountability and account structure. - Structured Experimentation: Use performance data to design and implement rapid-fire experiments, proactively addressing channel performance dips. - Cross-Functional Partner: Collaborate with Creative and Product teams to align messaging and enhance the full-funnel journey from click to subscription. Must Have: - 4-7 years in Performance Marketing: Seeking a high-level candidate ready to step up from a senior media buyer or lead role to Head of Advertising. - Meta Native: Expert-level, up-to-date knowledge of the Meta platform, with the ability to quickly identify and implement structural improvements. - Hustler Mindset: Strong bias toward execution and testing, preferring hands-on work over frequent meetings. - Creative Intuition: Demonstrated ability to develop creative hooks and storyboards that drive conversions, beyond just managing technical bid settings. - Large Budget Experience: Proven experience managing monthly advertising spends of USD 500k to USD 1M+. - Data Literacy: Deep understanding of CAC, LTV, ROAS, and cohort-based performance data analysis. Nice to Have / Bonus: - AI-Savvy: Experience using AI tools for creative ideation and copy variations. - Agency-to-In-House Experience: Background in transitioning advertising functions from agency to in-house. Team / Culture: - Reports to: Director of Advertising. - Leadership: Directly leads two Senior Media Buyers. - Environment: Performance-driven, data-led, and focused on experimentation. Location: - Malaysia (Kuala Lumpur).

Responsibilities

The role involves hands-on execution of paid acquisition strategy across major platforms like Meta, Google, and TikTok, while leading the transition of advertising execution from external agencies to an in-house team. This person will also manage and mentor two Senior Media Buyers and drive creative strategy through data analysis and structured experimentation.