Head of Area (Sumatera) at BukuWarung

, Riau, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

28 Jun, 26

Salary

0.0

Posted On

30 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Strategy, Execution, Go-to-market Strategies, Mass Acquisition, Team Leadership, Coaching, KPI Management, Succession Planning, Merchant Retention, Key Account Management, Compliance, Operational Excellence, Market Intelligence, Strategic Thinking, Data-driven Decision Making, Stakeholder Management

Industry

technology;Information and Internet

Description

About the Role The Head of Area – Sumatera is a senior sales leadership role responsible for driving regional revenue growth, leading a high-performing field sales team, and expanding merchant network across the Sumatera region. This role requires a strategic yet hands-on leader who can navigate mass-market dynamics and build sustainable business partnerships. Job Description Sales Strategy & Execution Lead the planning, execution, and performance tracking of regional sales initiatives to achieve targets Develop and implement go-to-market strategies tailored to the Sumatera market landscape Drive mass acquisition and activation of merchants across multiple tiers and segments Team Leadership & Development Manage, coach, and develop a multi-layer sales team to consistently hit KPIs Build team capability through structured training, performance reviews, and succession planning Foster a high-accountability and growth-oriented team culture Merchant Retention & Key Account Management Own and maintain strong relationships with top Pareto/high-value merchants to ensure retention and growth Proactively identify risks of churn and implement mitigation strategies Compliance & Operational Excellence Ensure all team activities are aligned with company SOPs, compliance standards, and ethical guidelines Monitor and enforce process adherence across the sales cycle Market Intelligence Gather and synthesize competitor landscape data, merchant feedback, and regional market trends Translate insights into actionable recommendations for leadership Requirements Experience: 6–7 years in sales, with at least 2–3 years in a regional or area leadership role Industry Background: Banking, FMCG, Fintech, Telco, or other high-volume consumer-facing industries Sales Expertise: Strong track record in mass market/mass target sales environments Leadership: Proven ability to lead, motivate, and scale field sales teams Regional Knowledge: Familiarity with Sumatera's business landscape, culture, and key market dynamics is a strong plus Skills: Strategic thinking, data-driven decision making, stakeholder management, and strong communication Education: Bachelor's degree in Business, Marketing, or related field (MBA is a plus) What Makes You a Strong Candidate Has scaled a sales team from the ground up in a regional setting Comfortable operating in fast-paced, target-driven environments Has experience managing both SME and enterprise-level merchants Bilingual (Bahasa Indonesia + English) preferred

Responsibilities

The Head of Area will be responsible for driving regional revenue growth by leading the planning and execution of sales initiatives tailored to the Sumatera market. This includes managing, coaching, and developing a multi-layer field sales team to achieve targets and expanding the merchant network.