Head of B2B at B2Tech

Or Yehuda, Tel-Aviv District, Israel -

Full Time

Start Date

Immediate

Expiry Date

03 May, 26

Salary

0.0

Posted On

02 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Client Communication, CRM, Lifecycle Marketing, Campaign Execution, Market Research, Promotional Strategy, Stakeholder Management, Analytical Skills, Segmentation, A/B Testing, Optimization, Brand Management, Project Management, Communication Skills, Presentation Skills

Industry

Entertainment

Description

B2Tech is seeking a Head of B2B to lead our client-facing marketing function in the iGaming/Gambling environment. This role owns day-to-day client communication and marketing strategy execution, drives CRM and lifecycle marketing performance, and coordinates closely with our Acquisition team to ensure aligned planning, delivery, and results. WHAT YOU WILL DO: Promotional Strategy Develop and implement promotional strategies aligned with business objectives. Conduct market and competitor research to inform tactics. Create targeted, engaging promotions to acquire players and drive loyalty. Use analytics to measure performance and iterate. Oversee casino lobby management. Marketing & Brand Own the casino promotions marketing plan. Ensure consistent brand identity and messaging for the casino product. Partner with the Casino Manager on game-specific and provider-specific promotions. Campaign Execution Work with the CRM team to plan, launch, and evaluate multi-channel campaigns. Coordinate with marketing, design, and tech teams for seamless delivery. Monitor results and optimize in-flight. Segmentation & Targeting Align promotions with defined player segments in partnership with CRM. Build targeted offers to maximize engagement and conversion. A/B Testing & Optimization Run A/B tests on promotional elements. Continuously optimize campaigns based on insights to improve effectiveness. OUR REQUIREMENTS: 3-5+ years in marketing, with strong B2B/client-facing experience (iGaming a big plus). Proven ownership of CRM/lifecycle marketing (segmentation, journeys, campaign ops, reporting). Experience working closely with Acquisition teams and aligning full-funnel strategy. Strong analytical skills; comfortable with dashboards, KPIs, cohorts, and campaign evaluation. Excellent stakeholder management, communication, and presentation skills. Ability to manage multiple projects in a fast-paced environment. NICE TO HAVE: iGaming/Gambling industry experience (sportsbook/casino/lottery) and promo mechanics knowledge. Experience with Optimove CRM tool. Understanding of attribution/tracking basics and marketing compliance constraints. WHAT WE OFFER: Annual Discretionary Performance Bonus 💷 Annual Salary Review 💵 18 Days of Paid Leave 📢 Hybrid Model 🏠 Semi-flexible Working Hours ⌚ Keren Hishtalmut contribution from the start date🎓 Recuperation Pay⚕️ Lunch Allowance (800 ILS gross per month) 🍴 Happy Hour 🤠 Exciting Career Paths 🎯 Personalized Learning and Development Programs 📖 Birthday Leave! 😎 Marriage Leave Vacation 💍 Service Awards Gifts 🏅 Variety of Employee Perks 🎫 HitechZone membership 🎫

Responsibilities

The Head of B2B will lead client-facing marketing functions, focusing on promotional strategy, campaign execution, and brand management. This role involves coordinating with various teams to ensure effective marketing strategies and performance measurement.