ABOUT THE ROLE

The Head of Brand, Communications and Marketing is a key leadership role that provides strategic, tactical, financial, and operational leadership for brand, communications and marketing to drive measurable improvements in brand awareness, client acquisition, and revenue growth.

WHAT YOU’LL DO

• Build and ensure a strong brand identity consistent with the company’s vision and strategic purpose
• Oversee the management of the brand, its positioning, and perception within the community
• Implement strategies for increasing brand profile and recognition and provide reporting to Executives and Board on progress
• Implement a Strategic Communications Strategy encompassing all aspects of internal and external communications
• Build and maintain strong relationships with key media contacts to support delivery
• Lead engagement with media on a proactive and reactive basis including developing, coaching key internal and external experts as spokespeople, and act as spokesperson as required
• Champion a narrative-driven approach to branding by embedding storytelling into marketing campaigns, executive communications, and stakeholder engagement
• Oversee development of a content strategy that spans thought leadership, SEO-optimised content, and multimedia storytelling
• Provide leadership support on the delivery of direct and indirect customer and intermediary channel communications
• Work with the wholesale and retail business units to ensure sales and marketing strategies and campaigns build the relevance and reach of Standards Australia content to markets, contribute to revenue growth and provide value for money
• Oversee the management and optimisation of internal digital platforms, including intranet, website, and social media channels
• Monitor digital KPIs, engagement metrics, and user insights to drive continuous improvement
• Clearly articulate the team’s vision and direction, balancing daily operational management with strategic thinking, critical thinking, and proactive risk management
• Foster a culture of support by setting clear expectations, providing real-time constructive feedback, effective training, one-on-one coaching, mentoring to drive high performance