Full job description

Do you have extensive experience with (either agency or inhouse) creative team, ideally at an Air Director level? Do you have an outstanding visual portfolio? Have you worked within the Travel & Tourism Industry? We have the role for you!

We are excited to be working with niche and growing Tour Operator who bring destinations to life, offering guests special insider access to landmarks, museums, bars and restaurants that they simply wouldn't discover on their own.

They are looking for a Head of Brand, Creative & Campaigns to join their growing team!

This is a brand and creative direction role with a strong visual core. You will own the company's visual identity - its look, feel and standard - and be its guardian: shaping and directing the creative that brings our food, culture and history to life across every touchpoint.

The role:

Brand & visual identity

• Own and evolve the company's visual identity - the look, feel and standard - as we bed in and grow the newly-merged brand across our portfolio.
• Be the guardian of the brand's visual standard and quality, bringing our food, culture and history to life distinctively across every touchpoint.
• Hold overall accountability for how the brand shows up - primarily how it looks, and for how it sounds, with specialist copy delivered by freelance, in partnership with Content.
• Ensure brand consistency across all channels - the visual standard every team produces to.

Creative direction & production

• Direct external creative agencies, freelance designers and video/production partners - briefing, steering and getting brilliant, high-quality work out at pace - and own brand and campaign film and photography (produced via outsourced partners).
• Set the creative platform and standard, holding a high bar for quality across all creative output.
• Build and own the creative asset and content library, so every channel can move quickly with on-brand assets.
• Stay close to the work - with the hands-on ability to make final tweaks and edits to video and photography, and to jump in when needed.

Campaigns

• Lead and steer the creative direction of our campaigns - or grow into it - turning brand and commercial goals into standout creative.
• Direct the creative execution of digital campaigns, and support product and seasonal launches from concept through activation.
• Own creative effectiveness - brand lift and creative hit rate - distinct from channel-level CAC and ROAS.
• Partner with the Head of Performance on performance creative (produced to your standard), and help power our paid social with strong assets.

Collaboration, websites & operations

• Work as a true creative partner to Organic and Social: they own their channel direction and requirements and are heavily involved in production; you produce and own the visual output and the library so it meets the need.
• Make sure our brand is communicated clearly across our websites and booking communications - confirmation emails, the tour-operator app and beyond - partnering Ecommerce and Dev.
• Bring an AI-forward approach to creative - embedding AI across creative production and workflows to move faster without dropping the quality bar.
• Manage the brand and creative budget with accountability and clear return.
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