Head of Brand - Fast growth FMCG startup at Up Collective

City of Westminster, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

28 Jan, 26

Salary

80000.0

Posted On

30 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Strategic Thinking, Creative Direction, Content Creation, International Marketing, Affiliate Marketing, Community Management, Agency Management, Cross-Functional Collaboration, Commercial Objectives, Fast-Paced Environment, Storytelling, Humor, D2C Marketing, FMCG Experience

Industry

Description

Our client is a rapidly growing men’s toiletries brand in the UK, stocked in all major UK retailers. We're seeking an exceptional Head of Brand to join them for their next phase of growth, which includes expanding the product range, entering key international markets, and scaling their online business. Why are they special: Product: Luxury aftershave scents at mass-market prices, developed with prestigious fragrance DNA. Planet/Innovation: First men's brand offering a refillable option, focusing on environmentally friendly packaging. Community: Committed to inspiring men toward self-improvement every day. Job Context Brand Marketing is integral to the brand's identity, demonstrated through award-winning campaigns. Their new phase involves supporting high-growth retail and online sectors, splitting our marketing into Brand Marketing and Growth Marketing. This role will focus on leading Brand Marketing Strategy, collaborating closely with Growth Marketing, Sales, and Product teams. Passion for TikTok and its potential as a marketing channel is a plus. What you'll do: Brand Strategy: Evolve the brand's positioning and creative direction across retail and D2C channels. Content Factory: Lead the content efforts to enhance brand awareness and engagement. International Launch Strategy: Develop and execute marketing strategies for international expansion. Affiliates & Partnerships: Shape and manage affiliate marketing strategies. Community Management: Engage and inspire their community, energising them to improve daily. Who you are: Experienced in brand marketing, preferably in FMCG, consumer goods, or D2C brands. Strategic and creative thinker capable of both planning and execution. Master storyteller with a knack for humor and connecting authentically with audiences. Experience managing agencies and working cross-functionally. Comfortable navigating commercial objectives alongside long-term brand growth. Energised by fast-paced environments and brand scaling. Why apply? You'll get to lead and shape the brand strategy as they grow globally. Collaborate with an entrepreneurial, FMCG-focused team. Opportunity to significantly impact the business success. Innovative and collaborative work culture. 💸 Salary: £70,000 to £80,000 DOE 🏡 Logistics: Clapham Junction office, 2 days a week on site preferred What else? 35 days of holiday including Bank Holidays. Flexible working hours (core hours 10 am-4 pm). Private medical care. Mentoring and counseling support.

Responsibilities

Lead the brand marketing strategy and evolve the brand's positioning across various channels. Collaborate with growth marketing, sales, and product teams to support high-growth retail and online sectors.