KNOWLEDGE, SKILLS & EXPERIENCE:

• Demonstrable experience of owning and managing brand and/or product marketing campaigns from cradle to grave.
• Well-versed in video games, digital games retail space, and the latest trends.
• Strategic thinker combined with excellent communication and stakeholder management skills.
• Demonstrable line management experience.
• Experienced with Google, Facebook, Twitter, Steam, and other analytics platforms.
• Bring credibility through experience, attitude, and demeanour.
• Excellent project management, time management, organisational, interpersonal, reporting, presentation, and communication skills.
• Team-focused, enthusiastic, organised, creative, committed, sense of humour, ambitious and career-minded.
• Passion for entertainment & video games

• Define, build, and lead the Brand organisation, coordinating brand strategy across Marketing, PR, and Community.
• Define marketing goals, KPI’s and activation with SEGA publishing teamsMarketing including, but not limited to product positioning, target audiences, market sizing, regional marketing plan etc.
• Support the SEGA Publishing teams in activating against the Go To Market Plan for all products with high quality branded assets and content
• Build, execute, and maintain a 5-year strategy for the Two Point brand, driving stakeholder agreement.
• Participate in defining the long-term product and IP growth roadmap across all platforms.
• Line manage existing community managers and help define the future growth of the team.
• Lead research, to understand the brand, consumer, segmentation, and sentiment to better inform future products and transmedia/IP strategy
• Research and understand genre, market, competitors, and areas of opportunity to inform future products.
• Provide input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback.
• Work across SEGA teams to develop an ongoing Two Point brand style guide; setting the style and tone of voice for the Two Point brand.
• Work with SMT and publishing teams to deliver required materials to support SEGA development and publishing checkpoints.
• Deliver relevant and timely marketing updates as part of weekly studio calls, monthly pillar meetings, business planning in-lines, and senior leadership presentations.
• Support the publishing teams in the management of Two Point marketing budgets
• Build and maintain a positive relationship with all relevant parts of the SEGA organization.
• Explore new opportunities to diversify and generate additional revenue, e.g., partnerships, licensing, etc