Head of Campaign Management & Event at Manulife

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

05 May, 26

Salary

0.0

Posted On

04 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Development, Event Management, Strategic Planning, Data Analysis, Cross-Functional Collaboration, Vendor Management, Budgeting, Procurement, Content Development, Communication Skills, Team Leadership, Process Optimization, Innovation, Recruitment, Agent Activation, Brand Presence

Industry

Insurance

Description

The Head of Campaign and Event is responsible for shaping and executing the strategic direction of the Agency business through impactful campaigns and events. This role plays a pivotal part in defining long-term goals, making data-driven decisions, and guiding the Agency business toward sustainable growth and success. Position Responsibilities: Campaign Development and Execution Develop and implement creative campaigns to support agency business expansion across Tied Agency and ALCs. Collaborate with Agency Sales, Recruitment, and Strategy teams to align campaign objectives with business goals. Partner with Marketing and Actuarial teams to design campaigns focused on recruitment, agent activation, and agency leader team building. Analyze campaign performance to identify trends, opportunities, and areas for improvement. Ensure all campaigns and events align with the overall strategic plan. Event Management Plan, organize, and manage agency events to enhance engagement and brand presence. Oversee event logistics, including venue selection, budgeting, and on-site management. Work closely with the Procurement team to ensure cost efficiency, vendor compliance, and adherence to PRE limits. Negotiate with vendors and partners to secure competitive pricing and quality service. Ensure all events meet corporate standards and deliver a high-quality experience for attendees. Performance Review & Optimization Conduct post-mortem reviews for each campaign & event on a quarterly basis to identify successes, gaps, and actionable improvements. Implement feedback mechanisms to continuously improve campaign strategies and execution. Communication Develop and review all agency communication materials related to campaigns, events, and strategic initiatives. Own the creation and quality control of key communication channels such as circulars, ManuNews, and other official publications. Ensure messaging is clear, consistent, and aligned with brand guidelines and strategic objectives. Collaborate with Marketing and internal teams to produce engaging content for digital and print platforms. Monitor communication effectiveness and adjust strategies based on feedback and performance metrics. Collaboration & Coordination Liaise with cross-functional teams for cohesive and effective campaign strategies. Coordinate with external vendors and partners for campaign execution and event management. Continuous Improvement Foster a culture of innovation and continuous improvement. Identify opportunities for process optimization and operational efficiency. Implement best practices and industry standards in campaign and event management. Work closely with Procurement to ensure cost efficiency and compliance with PRE limits. Team Leadership Manage and lead the campaign & event management team. Provide guidance, support, and professional development opportunities. Promote a positive and collaborative team environment. Required Qualifications: 10 years of experience in campaign development, event management, and marketing communications. Proven track record in strategic planning and execution of large-scale campaigns and events. Experience in insurance or financial services industry is highly preferred. Strong background in cross-functional collaboration and vendor management. Strong understanding of budgeting, procurement processes, and cost control. Excellent content development and communication skills for agency materials (e.g., circulars, newsletters). When you join our team: We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html. Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com. Working Arrangement Hybrid We're Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognitions. Recent awards include: 2024 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2023 Best Companies to Work for in Asia 2023 We’ve been recognized as one of Canada’s Top 100 Employers (2024) Manulife included in Bloomberg’s 2023 Gender-Equality Index To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the ‘Job Alerts’ section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the most digital, customer-centric global company in our industry. Learn more at https://www.manulife.com/.

Responsibilities

The Head of Campaign Management & Event is responsible for shaping and executing the strategic direction of the Agency business through impactful campaigns and events. This includes developing creative campaigns, managing agency events, and conducting performance reviews to ensure alignment with business goals.