Head of Campaigns at Dyson

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

04 Oct, 26

Salary

0.0

Posted On

06 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Global Campaign Management, Product Storytelling, Brand Building Investment, Full-Funnel Channel Strategy, Stakeholder Leadership, Cross-Functional Collaboration, Performance Metrics, Market Activation, Competitive Positioning, People Leadership, Strategic Judgment

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About us Dyson is growing rapidly across categories, markets and people. Our technology is complex and highly differentiated, and our role is to translate it into clear, compelling communications that resonate globally. Working in-house, in close partnership with engineers and the wider business, we create campaigns that bring Dyson innovation to life and drive commercial impact. About the role This is a global Head of Campaigns role, responsible for defining and leading the end-to-end go-to-market strategy for a major Dyson category. You will integrate campaigns, creative and market activation into a single, cohesive approach, ensuring consistency, clarity and commercial effectiveness from global strategy through to local execution. You will set the direction for how the category shows up to consumers, raising the bar on creative quality, product storytelling and competitive positioning, while ensuring campaigns deliver measurable business outcomes. What you’ll do Own the global campaign and go-to-market strategy, aligning insights, product priorities and commercial objectives into a clear, actionable plan Lead the development of world-class campaigns for product launches, creating sharp briefs that drive strong creative output from the Global Creative team Define compelling product narratives and differentiated claims that win in market, working closely with claims and legal to maximise strength and impact Build and manage a single, consolidated global campaign calendar, aligned to business priorities and launch cadence Set and optimize Brand Building Investment, ensuring effective allocation and continuous performance improvement Define full-funnel channel strategies across media, retail and digital, improving effectiveness while driving efficiency Partner with markets to ensure best-in-class launch planning and execution, balancing global consistency with local relevance Establish clear performance metrics, track outcomes and embed learning to continuously improve campaign effectiveness Lead and develop a team of campaign leads, while orchestrating a broad cross-functional network across commercial, creative, insights, engineering and other functions Act as a senior leader within the business unit, shaping strategy, leading key forums and driving cross-functional initiatives About you 12+ years’ experience in consumer-facing industries, with a strong track record of driving category or brand growth Proven ability to lead global campaigns and go-to-market strategies with clear commercial impact Strong strategic and commercial judgment, with the ability to connect marketing decisions to business performance Deep understanding of global markets and multi-channel ecosystems Comfortable operating in fast-paced, complex environments with high expectations and ambiguity Strong stakeholder leadership across matrix organisations Experienced people leader who builds, inspires and develops high-performing teams Clear, confident communicator with strong storytelling and decision-making ability #LI-CY1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

Lead the end-to-end global go-to-market strategy and campaign execution for a major Dyson category. This includes defining product narratives, managing the global campaign calendar, and optimizing brand investment to drive commercial impact.