Head of Category - RoF (f/m/d) at AVIV Group

Paris, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Category Management, Strategy, P&L Management, Stakeholder Management, Pricing Strategies, Supply Growth, Demand Generation, SEO/SEA, User Journey Optimization, Product Development, Cross-Functional Leadership, KPI Management, OKR Management, Budget Management, Data-Driven Approach, Entrepreneurial Spirit

Industry

technology;Information and Internet

Description

Company Description AVIV is Europe’s leading PropTech company – backed by KKR, one of the world’s most renowned private equity funds. We are transforming the way people buy, sell, rent, and own real estate – through data-driven innovation and customer-centric technology. AVIV France operates market-leading brands such as: SeLoger – France’s #1 real estate platform Belles Demeures – Leader in the luxury segment Lux Residence & Meilleurs Agents With over 10 million monthly users and 1 million active listings, AVIV France is the clear market leader – with significant room for further growth. Job Description 🎯 Your Mission: Redefine Luxury As Head of Category RoF (f/m/d) you act as the business owner of your category – with full responsibility for strategy, performance, and operational success. What you will do: 🧭 Strategy & P&L Ownership Develop and execute a 12–24 month plan with clear KPIs (inventory, demand, ARPA, MRR, etc.) Own the P&L: revenue, margin, and ROI of commercial and marketing investments Define pricing strategies and value-based packages together with GTM & Sales 🏗️ Supply Growth & Customer Success Expand exclusive listings in key markets Collaborate closely with sales and field teams to attract high-value agencies Ensure the highest listing quality (imagery, translations, content) 📣 Demand Generation & Brand Positioning Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team Build and position the category as the benchmark destination for real estate properties Develop national and international traffic strategies 💡 Product & Customer Experience Work with product and tech teams to optimize the user journey Develop and pilot new features (e.g. AI staging, high-res media, call tracking) Bring customer feedback into continuous product development 🤝 Cross-Functional Leadership Lead regular category reviews focused on KPIs & OKRs Coordinate resources from Sales, Marketing, Product, Finance, and Analytics Own budget and strategic planning for the category 📈 Success Will Be Measured By … Market share in the luxury segment (listings & agencies) Revenue growth (ARPA, MRR) Web traffic & share of international visitors Leads generated per listing Listing quality score & NPS (agents & seekers) Qualifications 🧬 Your Profile 🎓 Experience & Qualifications Minimum 7 years of experience in category management, strategy, or P&L management – ideally in real estate or a marketplace environment Proven experience in cross-functional work and stakeholder management Experience in strategy consulting is a plus, but not essential Fluency in French and English; international experience preferred 💼 Skills & Mindset Entrepreneurial spirit with a 360° view of the business and product Strong analytical skills, data-driven and solutions-oriented approach Hands-on mindset, strong sense of responsibility and execution Empathy for client needs (agencies & buyers) Excellent communication skills (including with senior management) Risk tolerance and a passion for innovation Additional Information ✔ What we offer: 🍎 Company restaurant, digital meal vouchers with Restoflash; 🏋🏻‍♀️ Gym, showers, free access to organic fruit, organic dried fruit, and hot drinks; 👩‍🏫 Training (Onboarding program, LinkedIn Learning, online language courses); 😎 16 days of paid time off, vacation (special leave, volunteer leave, seniority leave, etc.); 🧘🏽‍♀️ Quality of life at work (Remote work, Kyan Health, childcare places); etc... About Aviv: At Aviv, we respect equal opportunities. We strongly encourage people with visible and invisible disabilities, from all educational backgrounds, from minority groups, members of the LGBTQIA+ community, parents, and caregivers to apply. If you require reasonable adjustments at any point during the application or interview process, or if you wish to discuss your part-time or flexible working needs, please let us know. In your application, feel free to use the pronouns you prefer. Our ambition is to be the leading PropTech employer in Europe. Now is the perfect time to join us and find your ideal job! We look forward to receiving your application! (Meilleurs Agents, SeLoger, Immoweb, Immowelt...) Department: Unknown Department (WD Function) Domain (former Job family (P&T)): Other City: Paris TA Partner: unassigned

Responsibilities

The Head of Category acts as the business owner, responsible for developing and executing a 12–24 month strategy with clear KPIs, owning the P&L, and defining pricing strategies. Key duties also involve driving supply growth, ensuring listing quality, executing demand generation, and collaborating with product teams to optimize the user experience.